Reasons to Read

Discover how tariffs and inflation driven shifts in sentiment and behavior are shaping the early stages of the 2025 holiday shopping season.

Read this report to discover answers to these and other questions:

• How is consumer sentiment diverging across income groups—and what does this mean for premium versus value retail performance?
• What early signals are we seeing in holiday shopping behaviors, and which retailers are winning early-season share?
• Where are consumers shopping for holiday products, and how are discount and convenience players performing?
• What product categories are leading early holiday purchases, and what role is inflation playing in consumer choices?
• Where are US consumers shopping for food and nonfood items and how is channel preference shifting?

Data in this research report include: Consumer sentiment by income and time; holiday purchase rates; top retailers for holiday shopping and holiday categories; and retailer and category-level shopping data.

Companies mentioned in this report include: Albertsons Companies, Amazon, Best Buy, Costco, Dollar Tree, eBay, Etsy, Family Dollar, Five Below, Gamestop, Home Depot, Hobby Lobby, JCPenney, Kohl’s, Kroger, Lowe’s, Macy’s, Old Navy, Sam’s Cub, Sephora, Target, Temu, The TJX Companies, Ulta, Ross Stores and Walmart.

Other relevant research:  

• All our coverage of the end-of-year US holiday season
• Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.