Reasons to Read

Discover how US consumers are reacting to rising tariffs, inflation, and a weakening economic outlook.

Read this report to discover answers to these and other questions:

• How is consumer sentiment trending across income groups—and what does it mean for spending and confidence?
• Why are shoppers increasingly pessimistic about tariffs, and how are their behaviors shifting in response?
• What are the top concerns and perceived benefits of new US tariffs, according to consumers?
• How are inflation and price awareness shaping consumer trade-down behaviors in food and nonfood?
• Which retailers and product categories are consumers turning to in light of economic pressure?

Data in this research report include: Consumer sentiment by income and time; perceptions of tariff impacts; inflation-driven trade-down behaviors; pull-forward and reduced spending by category; and retailer and category-level shopping data.

Companies mentioned in this report include: Albertsons Company, Amazon, Costco, Dollar General, Dollar Tree, eBay, Kohl’s, Kroger, Macy’s, Target, The TJX Companies and Walmart.

Other relevant research:  

• US Holiday 2025: Early Outlook—Improving Signals, But Will It Last? 
• Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.