Reasons to Read

Discover how China’s 6.18 Shopping Festival 2025 is reshaping e-commerce strategy and consumer behavior.

Read this report to discover answers to these and other questions:

• How are simplified promotion rules transforming the shopping experience and boosting consumer trust?
• What impact does the extended festival duration have on sales patterns and buyer engagement?
• How are government trade-in programs and subsidies fueling consumption and shaping retailer strategies?

Companies mentioned in this report include: Apple, Douyin, Fujifilm, Insta360, JD.com, Kuaishou, Pinduoduo, Taobao and Tmall.

Data in this report include: year-over-year sales growth rates by platform; parcel volume growth across festival phases; timing of festival periods by platform; key performance metrics from JD.com and Tmall (brand expansion, order volumes and GMV growth); government subsidy impacts on category sales.

Other relevant research:

• Read the full series of China Consumer Survey Insights reports.
• The Coresight Research China Retail Sales Databank brings together retail sales data to help you understand the trajectory of retail in China.
• Key Festivals and Holidays for Promotional Campaigns in China in 2025: Calendar
• More research reports on China retail