Analyst CornerAnalyst Corner: The Shifting “Friction Gap” Between Stores and E-Commerce Is Benefitting Digital Channels, with John Mercer John Mercer, Head of Global Research and Managing Director of Data-Driven Research August 3, 2025 Reasons to ReadThis week, John Mercer, Head of Global Research and Managing Director of Data-Driven Research, discusses the “push and pull” effect we are witnessing, whereby digital channels are adding greater convenience as physical stores lose some of their competitive edge around convenience, service and immediacy. Analyst Corner also highlights our key research from the past week and upcoming reports to look out for, so you don’t miss out. Other relevant research: Read previous Analyst Corner reports, including last week’s report, which discusses the ways in which Labubu, a palm-sized toy, has become the current “it item” globally, and what its popularity with younger generations reveals about the current retail landscape. Retail 2025: UK Retail Predictions—Midyear Trends Update See all our coverage of digital commerce and physical commerce Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Groceryshop 2025 Day Four: AI and Data Are Driving Shopper Journeys and Unified OrganizationsSeasonal Shopping, 3Q25—Expectations for the Fourth of July, Labor Day, Amazon Prime Day: US Consumer Survey Insights ExtraBreathing Space for US Retailers and Brands: US Tariffs Paused for 90 Days But Hiked Further for ChinaInnovator Profile: PlayAbly—Creating Engaging, Branded Experiences with AI-Powered Shoppable Games