Insight ReportAmazon Prime Day India 2025: Wrap-Up—Biggest-Ever Prime Day Spurs Tier 2 and Tier 3 Markets’ Growth and Premium Buys Anand Kumar, Associate Director of Retail Research July 31, 2025 Reasons to ReadDiscover how Amazon Prime Day India 2025 reshaped midyear retail trends and fueled growth in emerging markets. Read this report to discover answers to these and other questions: How did Prime Day 2025 cement Amazon’s leadership in India’s booming e-commerce sector? What role did Tier 2 and 3 cities play in driving new Prime memberships and sales growth? Which brands and categories experienced standout success during the event and why? How did evolving shopper preferences boost demand for premium and aspirational products? What competitive pressures from rival sales events challenged Amazon’s Prime Day dominance? Companies mentioned in this report include: Ajio (Reliance Retail-backed), Amazon, Apple, Atomberg, Bajaj Auto, Casio, Cetaphil, Flipkart, Fossil, LG, Myntra, Nykaa, OnePlus, Pilgrim, PUMA, Samsung, Solara, Sony, Sugar Cosmetics, Swarovski and others. Data in this report include: India e-commerce market growth forecasts; brand and seller performance metrics; category-level sales and consumer trends; premium spending behavior highlights; and competitive promotional event comparisons. Other relevant research: All our coverage of Amazon’s Prime Day (including in Western markets and from past years) Retailer Dashboard: Amazon The Amazon Databank brings together a range of proprietary Coresight Research data on Amazon, with a focus on its US retail and marketplace operations. More reports on e-commerce and festivals/holidays Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Innovator Profile: Palate—Agile, Authentic Product Feedback for Better Food InnovationInnovator Profile: Buncha—Efficient Neighborhood Grocery Delivery Via Consolidated RoutesUS Consumers’ Perceptions of Tariffs: Data GraphicFinancial Confidence Ticks Up Again: Weekly US Consumer Sentiment, Week 20, 2025—Infographic
