Holiday 2024: Amazon Prime Big Deal Days and Competitor Promotions—First Thoughts on Holiday Implications

What's Inside

Amazon Prime Big Deal Days, Target Circle Week and Walmart Holiday Deals all took place in early October 2024. Dive into data-driven insights on the impacts of these promotional events on the shape of holiday demand. We also assess what Amazon reported for its event this year.

Data in this research report include:

• Amazon’s commentary on Prime Big Deal Days sales
• Proprietary US consumer survey data on expected and actual participation in Amazon’s Prime Day and Big Deal Days 2024
• Year-over-year change in US CPG e-commerce sales, September 2023–September 2024
• Year-over-year change in US total retail sales and nonstore retailers’ sales—monthly, August 2023–August 2024; year-over-year change in US online retail sales—quarterly, 1Q23–2Q24

Companies mentioned in this report are: Amazon, Target, Walmart

Other relevant research:

• Our coverage of Amazon’s Prime Day, including from past years
• The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations.
• All our reports on shopping festivals and holidays
• All Coresight Research reports on US holiday retail
• The US Holiday Retail 2024 Databank tracks key retail metrics for the holiday season, including hiring and delivery surcharges.