RetailTech: Electronic Shelf Labels—A Boon or Burden for Consumers?
15 minutes

RetailTech: Electronic Shelf Labels—A Boon or Burden for Consumers?

Primary Analyst:
John Harmon, CFA, Associate Director of Technology Research
Contributors
Primary Analyst:
John Harmon, CFA, Associate Director of Technology Research
Insight Report

What's Inside

Consumers and regulators are concerned about retailers’ use of electronic shelf labels (ESLs) with dynamic pricing to implement surge pricing and gouge already price-weary consumers.

We dive into the hype around Walmart’s announcement to roll out ESLs and discuss other developments in the ESL space that are shaping the consumer mindset and the future of electronic shelving in retail stores.

Discover the benefits of ESLs for retailers, consumers and the environment, and understand the consumer perspective on this controversial technology.

This report is part of our RetailTech series, which explores developments, insights and implications related to established and emerging technologies that are shaping the retail landscape.

Data in this research report include:

  • Global ESL market size, 2023–2028E

Companies mentioned in this report include: Kroger, Microsoft, VusionGroup, Walmart, Wendy’s

Other relevant research:

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