Weinswig’s Weekly: There Go Amazon’s Private Labels!

What's Inside

Each report in the Weinswig’s Weekly series reflects on a topical theme in retail. We also highlight our key research from the past week and upcoming reports to look out for, so you don’t miss out.

This week’s note, “From the Desk of Deborah Weinswig,” discusses Amazon’s retreat in private label. We look at this move and wider private-label trends in US retail.

Data in this research report include:

• Proprietary US consumer survey data—proportion of Amazon apparel shoppers who bought private labels on Amazon.com in the past 12 months, 2018–2023

Companies mentioned in this report include: Amazon, Macy’s, Shein, Target, Temu, Zalando

Other relevant research:

• Amazon Apparel US Consumer Survey 2023: Understanding Amazon Fashion and Why Consumers Choose It
• US Apparel and Footwear Private Label: Consumer Attitudes and Inflation Present Opportunities
• Read last week’s Weinswig’s Weekly, which discusses our outlook for US retail and the consumer economy through the remainder of 2023.