2 minutes

Three Things You Need To Know: Temu—What Do Consumers Actually Think?

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Free Data Graphic

Our Three Things You Need To Know series provides free snapshots of Coresight Research data and findings.

This graphic presents selected insights on Temu, the new e-commerce marketplace taking the US by storm.

Subscribers can access the full research behind this graphic here. To find out how to subscribe, click here.

Temu is a new, cross-border marketplace that can be accessed by app and website. It was launched in September 2022 by multinational commerce group PDD Holdings and has quickly become popular in the US. Temu offers products at extremely low prices across 250 categories, including apparel, beauty, electronics and home and home-improvement.

We examine recent proprietary consumer survey data to understand consumers’ usage and reception of Temu in the US e-commerce space.