Reasons to Read

The US denim market is changing as skinny jeans are out and new styles are in. We assess the market size, factors, competitive landscape and themes we are watching.

Data in this report include:

• US jeans annual market size—historical data and five-year projections
• Jeans’ share of the total US clothing market
• US consumers’ purchases of, and plans to purchase, denim
• Reasons that drive purchases of denim
• Retailers and brands that consumers purchased denim from in the last 12 months

Companies mentioned in this report include: Abercrombie & Fitch, American Eagle Outfitters, Express, Guess?, Kohl’s, Kontoor Brands, Lee, Levi’s, Old Navy, Wrangler

Other relevant research:

• US Denim Market: An Inflection Point in Jeans as Skinny’s Dominance Fades
• Market Outlook: US Apparel and Footwear Retailing —Fashion Spend Grows Even as Shoppers Tighten Their Belts