Insight ReportRetailTech: Associate Enablement Technologies—Using the Strengths of In-Store Staff as an Advantage Over E-Commerce Players Coresight Research August 10, 2022 Reasons to ReadThere are a variety of hardware and software tools and platforms, such as tablets and artificial intelligence (AI)-powered clienteling software, that enable retailers to leverage one of their most valuable assets: the store associate. We explore how retailers can arm their associates with technology to offer better, more knowledgeable service and so gain an advantage over e-commerce players. We discuss the macroeconomic context, highlighting the increasing need for associate enablement tools. Read more Coresight Research coverage of AI in retail and retail technology. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Earnings Insights 4Q24, Week 7: Costco, Inditex and Puma Lead with Solid Fourth-Quarter Growth—InfographicFive Ways AI Is Being Used in Luxury Retailing—and What’s NextWeekly US Store Openings and Closures Tracker 2026, Week 10: US Store Openings Gain Momentum—BJ’s, Burlington Stores, Abercrombie & Fitch and MoreWeekly UK Store Openings and Closures Tracker 2025, Week 53: Nearly 1,550 Stores Opened in 2025