Insight ReportAmazon Prime Day 2022 Insights: Amazon Limits Its Ambitions in Testing Times Coresight Research July 13, 2022 Reasons to ReadSince its launch in 2015, Prime Day has become one of the most important events in the US retail calendar. Over the years, many retailers have responded to its success of Prime Day with copycat promotions, using Prime Day to gauge the pulse of such coming retail events as back-to-school and holiday sales. Our initial observations of Prime Day 2022 cover the following: Amazon’s focus on its private-label products The challenge and implications of excess inventory Rival retailers’ competing promotions Explore our wider coverage of Prime Day and our Amazon databank. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Store Tracker Extra, September 2025: Ollie’s Bargain Outlet and Alimentation Couche-Tard Add 3+ Million Square Feet to Total Opened Retail SpaceWeekly UK Store Openings and Closures Tracker 2025, Week 51: Retailers Announce Around 250 Store Openings for 2026Sector Focus: Off-Price Shopping—Data GraphicKeeping Green While Saving Green: Five Areas for Technology-Driven Sustainability in 2025