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Coresight Bites: Which US Consumers Are Embracing Livestream Shopping?

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Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Sophie Hoffman
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Coresight Bites provide free snapshots of Coresight Research data and findings. Subscribers can access the full research here. To find out how to subscribe, click here.

  • Almost one-third of consumers have watched a shoppable livestream. The 25–34 age group saw the highest proportions of consumers report that they have made purchases via shoppable livestreams.
  • The 35–44 age group saw the highest year-over-year growth in livestream purchases.

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