What's Inside

The Coresight Research Playbook series provides recommendations for brands, retailers and marketplaces seeking to tap growth segments and emerging trends.

Coresight Research has identified the expanding metaverse as a key trend to watch in retail and a component trend of Coresight Research’s RESET framework for change.

In this Playbook, we present four key strategies for retailers to begin capitalizing on the benefits of metaverse-related technologies. We discuss notable recent examples of each strategy as well as key considerations and potential use cases.

• Click here to read more Coresight Research coverage of the metaverse.

Contents (Click to navigate)

Introduction

What’s the Story?

Why It Matters

Strategies for Retailers To Monetize the Metaverse: A Playbook

1. Build AR/VR Advertising Campaigns in Virtual Worlds
2. Create an Immersive Experience for Customers
3. Create Virtual Idols and Partner with Real-World Influencers
4. Release Products Through NFTs

What We Think

Implications for Retailers and Brands

About Coresight Research’s RESET Framework