4 minutes

The 12 Weeks of Holidays 2021: #9—Black Friday Insights from the US and Canada

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Erin Schmidt, Senior Analyst
John Harmon, CFA, Associate Director of Technology Research
Richard Marooney
Sunny Zheng, Analyst
Insight Report

What's Inside

Our The 12 Weeks of Holidays 2021 series counts down to this year’s holiday peak with new thematic research each week. In this report, we offer insights on the brick-and-mortar channel during Black Friday 2021, covering the breadth and depth of promotions, product quantity and availability, and consumer activity and demand. Our observations are based on the Coresight Research team’s annual tour of stores across the US and Canada for Black Friday.

See our free data graphic on US consumers’ expectations to shop, by channel, during Thanksgiving, Black Friday and Cyber Monday.

Click here to read more Coresight Research coverage of US holiday retail.

Click here to access our US Holiday Retail 2021 Databank.

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