What's Inside

The pandemic-driven surge in e-commerce and the tightening of marketing budgets present an opportunity for retailers to review their search engine optimization (SEO) strategies. We analyze the key industry trends driving the need for SEO reconsideration retail and discuss the importance and benefits of organic search.

We also explore the Botify enterprise SEO platform, which can help retailers uncover SEO opportunities to derive real business value.

This free report is sponsored by Botify. It forms part of our Innovator Intelligence series, which focuses on emerging technologies that are disrupting traditional retail and fueling innovation across the retail value chain.

Non-subscribers can access the report by completing the form on this page.

Contents (Click to navigate)

What’s the Story?

Why It Matters

Three Reasons Why Retailers Must Revisit SEO

Three Reasons Why SEO Is an Essential Component of Retail Marketing

Case Studies: Changing Approaches to Digital Advertising

Market Snapshot: SEO Software

Company Overview: Botify

What We Think