Flash ReportMacy’s Acquires STORY, the Store that Changes Concepts Every 6–8 Weeks Coresight Research May 3, 2018 Executive SummaryMacy’s announced that it has acquired STORY, a New York City concept store that curates its product selections around a theme that changes every 4–8 weeks. STORY, founded in 2011, is a new retail model that focuses on experiences, engagement and collaboration/brand partnerships. Rachel Shechtman, STORY’s Founder and CEO, will join Macy’s as the company’s Brand Experience Officer, and will report directly to the President of Macy’s, Hal Lawton. Shechtman will focus on ways to enhance the in-store customer experience with the Macy’s brand and through a new store format. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: AI Is Unlocking New Features at a Rapid Pace: Insights from RELEX Live 2026Innovator Profile: GrocerAI—Delivering Fast, Personalized Grocery Baskets with Agentic AISeasonal Shopping, 4Q25—Early Spending Momentum Sets the Tone for the Holiday Season: US Consumer Survey Insights ExtraEssential Guide to Shoptalk Spring 2025: Navigating the Future of Customer-Centric Retail with AI and Unified Commerce
