China Retail Insights: How Are Emerging Offline Beauty Retailers Winning Young Shoppers?

What's Inside

Beauty was one of the most resilient discretionary categories in China in 2020, and a new wave of domestic offline beauty retailers is emerging. In this report, we explore how these new brick-and-mortar beauty retailers are achieving success in the China market by enhancing the shopping experience and gaining huge exposure on social media to appeal to young Chinese consumers.

Click here to read the previous report in our China Retail Insights series (formerly Insights from China), which explores the online secondhand retail market, covering the major market players, current challenges and how brands and retailers can capitalize on the growing recommerce trend.

CONTENTS

Beauty Remains Resilient in China

Newcomers in China’s Offline Beauty Market

Harmay

The Colorist

WOW Colour

Decoding the Early Success Behind Emerging Beauty Retailers in China

1. Differentiated Merchandise To Excite Young Shoppers
2. Social Media-Friendly Store Designs
3. Omnichannel Shopping Experiences

What We Think