What's Inside

Beauty has always been a popular category on Singles’ Day, and this year, it continued to witness strong sales growth across various Chinese e-commerce platforms, including Alibaba’s Tmall and JD.com.

We assess beauty brands’ and retailers’ performance and explore the key beauty trends that came to the fore during the Singles’ Day 2020 shopping festival.

This free report is brought to you in partnership with CEW—conversation leaders in the beauty industry and community. Our joint insights highlight the strategies that beauty brands and retailers implemented for Singles’ Day 2020 and the learnings that brands can apply in future festivals and beyond to capture share of the fast-growing beauty market in China.

Click here to read the previous Coresight Research x CEW Beauty Insights report, which explores group buying in the beauty market.

Content

What’s the Story?

Why It Matters

Sales Performance of the Beauty Category During Singles’ Day 2020

Bestselling Beauty Brands

Beauty Continues to Dominate the Cross-Border E-Commerce Channel

DTC Beauty Brands Record Success

Beauty Brands’ Strong Marketing Campaigns for Singles’ Day 2020

Livestreaming

The Alibaba Business Operating System

Key Beauty Trends During Singles’ Day 2020

CBD and Clean Beauty

Home-Use Beauty Devices

Male Beauty

What We Think

Implications for Beauty Brands and Retailers