Reasons to Read

​This is the second report of a series in which we explore new models of retailing across different sectors and channels. In this report, we focus on the innovative capabilities being developed by brands and retailers in the global apparel and footwear market. 

We cover the following key content: 

• The use of augmented and virtual reality technologies to upgrade the shopping experience 
• Extended options to better serve customers—including “try before you buy” and clothing customization 
• The sharing economy of resale, subscription and rental fashion—with insights from a Coresight Research proprietary survey of US consumers 
• The use of consumer data to inform operational decision-making and provide personalized services 
• Collaborations that expand offerings and increase brand awareness 
• How brands and retailers are leveraging social media influencers and livestreaming in their digital marketing strategies  

This report includes real-world examples of innovative strategies being employed in the apparel sector, with highlights from ASOS, Levi’s, Macy’s, NIKE, Superdry, Topshop, Uniqlo and Zara. 

Our other reports in this series explore new retail models in e-commerce and the global beauty market.