Question of the Week 1 minuteFree ReportWhat Are the Key Advantages of Livestreaming to Beauty Brands and Retailers? Coresight Research April 27, 2020 QUESTION OF THE WEEK: What Are the Key Advantages of Livestreaming to Beauty Brands and Retailers? Livestreaming offers a number of benefits to beauty brands and retailers, including increasing digital spend, expanding loyalty and engagement, creating communities, increasing consumer product knowledge, strengthening brand position, building closer customer connections and reaching younger consumer demographics. This document was generated for Other research you may be interested in: 4Q23 US Livestreaming Tracker: Trust and Quality Drive Purchase Decisions in Live-Video CommerceThree Data Points We’re Watching This WeekUS Beauty Retailing—A Standout Discretionary Category in 2023: Highlights from the Market NavigatorWeinswig’s Weekly: How Are Chinese Consumers Shopping Beauty?