Question of the WeekWhat Are the Key Advantages of Livestreaming to Beauty Brands and Retailers? Coresight Research April 27, 2020 QUESTION OF THE WEEK: What Are the Key Advantages of Livestreaming to Beauty Brands and Retailers? Livestreaming offers a number of benefits to beauty brands and retailers, including increasing digital spend, expanding loyalty and engagement, creating communities, increasing consumer product knowledge, strengthening brand position, building closer customer connections and reaching younger consumer demographics. This document was generated for Other research you may be interested in: US Tariffs: Divergence Between Consumer and Business Sentiment and What It Means for RetailWeekly US and UK Store Openings and Closures Tracker 2025, Week 2: Barnes & Noble CEO Announces Store Expansion PlanFive Ways AI Is Being Used in Beauty Retailing (Plus One Bonus)—and What’s NextEconomic Sentiment Climbs; Walmart Overtakes Lowe’s in Home-Improvement Sector: US Consumer Survey Insights