Insight ReportFrom Steak to Chicken: Coronavirus-Driven Downturn Likely To Prompt a Wave of Trading Down in US Grocery Coresight Research April 23, 2020 Reasons to ReadAmid the ongoing coronavirus crisis, we are seeing a shift in the purchasing behaviors of US consumers, with value becoming the key priority. Shoppers are seeking cheaper options as they look to mitigate the impact of economic uncertainty. We explore this “trading-down” trend, using data from the Global Recession of 2007–2009 to inform our insights. We discuss the following key topics: Trading down in type of product The opportunity for private labels The benefits for mass merchandisers and warehouse clubs—such as Costco, Target and Walmart The boost to grocery retail as the food-service sector experiences a downturn Read our US Grocery Retail Poised for a Double-Digit Upswing report for more information on consumer spending in grocery. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: October 2025 US Retail Sales: Strong Start to the Holiday Quarter Despite Government Shutdown and Dwindling Consumer SentimentAnalyst Corner: US Grocery Retail—Decoding the $1.6 Trillion Market, with Sujeet NaikRetailTech: Empowering Retail’s Front Line, Creating Smarter Stores—Five Tech-Driven Strategies for Associate EnablementKohl’s CEO Removal—Why It Happened and What It Means for US Department Stores
