Insight ReportInternational Women’s Day Preview: In China, It’s Another Shopping Festival Coresight Research March 2, 2020 Reasons to ReadMarch 8 will mark International Women’s Day, an annual event that has been treated in recent years as another shopping festival—representing an opportunity for brands and retailers to launch price promotions and marketing campaigns. We discuss how the retail industry in China is capitalizing on International Women’s Day this year, focusing on e-commerce. E-commerce platforms—such as JD.com and Tmall—began promotions early this year, with focused digital campaigns. Innovative promotional strategies are being implemented in the beauty sector. Marketing campaigns have been launched on high-traffic social media platforms, including WeChat. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Innovator Profile: Big Sur AI—Boosting Brands’ Profitability with Commerce-First AI AgentsHoliday 2024: UK Retail Wrap-Up—Cautious Spending and Late Shopping Fuel Volatile Peak TradingAldi vs. Lidl US Store Openings: Mapping Retail Real Estate Changes with the Store Intelligence Platform—Data GraphicEarnings Insights 4Q24, Week 6: Sales Decline for Kroger, Macy’s, Ross Stores and Other Retailers
