What's Inside

When Amazon launched Prime back in 2005, few could have imagined it would turn into the cash-cow it has for the online juggernaut. Loyalty programs are not new to retail, but few traditional retailers have been able to replicate Prime’s success.

With Walmart+, the big box retailer looks set to: 

• Launch a loyalty program of its own that should drive engagement. 
• Enhance its offering with brick and mortar perks Prime cannot match. 
• Experiment with different price points and service levels.