Reasons to Read

Macy’s reported fiscal 4Q19 revenues down 1.4% YoY and full-year results down 1.6% as same-store sales struggle. The company has high hopes for its Polaris turnaround plan, and is taking a number of steps to restore growth, including: 

• Closing stores that account for a big chunk of the fleet (and associated costs) but contribute a much smaller percentage of revenues. 
• Renovating existing stores to better match today’s consumer preferences. 
• Doubling down on its digital offering to better engage customers and drive an omnichannel experience.