What's Inside

Private labels remain a hot topic in beauty, particularly in the skincare category. We consider the penetration of private labels in the US beauty and personal care sector over recent years and discuss the impact of contextual factors such as market fragmentation.

In this report, we also explore the following key topics:

• New private-label product lines from leading retailers such as Amazon and Walmart
• Why private labels are important for retailers
• The advatanges that private labels offer retailers, giving them an edge over beauty brands
• Beauty private labels in the e-commerce sector
• Primary challenges for private labels and key things that retailers should consider when developing such a brand
• Initiatives being undertaken by global beauty brands to defend their market share