Flash Report 4 minutesRegister for Free AccessHoliday 2019: US Black Friday Sees Companies Promote More Heavily, Shoppers Continue to Migrate Online Coresight Research December 3, 2019 Executive SummaryThis year’s Black Friday saw retailers promoting more heavily than last year, consumers continued to migrate to online platforms at the expense of brick-and-mortar shops. Brands and retailers in the US hit $7.2 billion in digital revenue on Black Friday, up 14% from last year. The intensity of promotions was modestly higher than last year. Coresight Research’s store visits showed Walmart and Target enjoyed strong foot traffic, and both had a solid lineup of store-only promotions. Trends were more mixed at other retailers. The five brands with the most social callouts on Black Friday from across the globe were PlayStation, Nintendo, Apple, Xbox and Google. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Data Dive: US Return to Office—Three Retail-Relevant Trends You Don’t Already KnowUS Apparel and Beauty Spending Tracker, June 2023: Clothing, Footwear and Beauty Spending Growth Up; Women’s and Girls’ Clothing OutperformMarket Outlook: US Food Away from Home—A Challenging Economic Backdrop To Weigh on Growth in 2023Innovator Profile: Hummingbirds—Connecting Brands with Local Influencers for Authentic Marketing
