Flash ReportHoliday 2019: US Black Friday Sees Companies Promote More Heavily, Shoppers Continue to Migrate Online Coresight Research December 3, 2019 Executive SummaryThis year’s Black Friday saw retailers promoting more heavily than last year, consumers continued to migrate to online platforms at the expense of brick-and-mortar shops. Brands and retailers in the US hit $7.2 billion in digital revenue on Black Friday, up 14% from last year. The intensity of promotions was modestly higher than last year. Coresight Research’s store visits showed Walmart and Target enjoyed strong foot traffic, and both had a solid lineup of store-only promotions. Trends were more mixed at other retailers. The five brands with the most social callouts on Black Friday from across the globe were PlayStation, Nintendo, Apple, Xbox and Google. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: US CPG Sales Tracker: Growth Momentum Eases Amid Greater Consumer CautionWeekly US Store Openings and Closures Tracker 2025, Week 18: Skechers To Close Multiple Stores; Whole Foods Market To Open Smaller-Format StoresSector Focus: Discount Stores—Data GraphicPositive Sentiment Trend Comes to an End; Kohl’s Leads in Department Store Shopping: US Consumer Survey Insights
