Livestreaming e-commerce has exploded in China and has recently made waves among US brands and retailers as a new avenue to build consumer engagement and drive online sales. Consumers today are turning to brands and retailers that can provide customized expertise and authentic engagement through the digital channel, and so live shopping is gaining traction. Coresight Research’s virtual conference and innovator showcase brought together VIPs and decision-makers in the livestreaming e-commerce space and influencers and leaders in the livestreaming technology space to learn from the experts, network with peers, and build new relationships and business partnerships. The event was sponsored by Gerber Technology, a Lectra company, and end-to-end omnichannel gifting solution GiftNow. Click here to read our insights from the event.