US Holiday Retail 2020 Databank (Archived) Coresight Research’s US Holiday Retail 2020 Databank brings together a range of metrics on the 2020 holiday season for retail—a season that includes Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah and other winter holidays. Following the conclusion of the 2020 holiday season, this Databank is no longer updated. The Databank includes the following: US Retailers’ and Retail Property Operators’ Thanksgiving and Black Friday Plans: Details of retailers’ and retail property operators’ plans for opening or closing on Thanksgiving and details of Black Friday plans. US Retail Holiday Hiring: Historical and 2020 announced hiring plans by major US retailers and logistics firms. Survey—Holiday Spending Expectations: How US consumers expect their holiday spending to change, year over year, from monthly Coresight Research surveys. Survey—Where Consumers Will Cut Spending: How those consumers who expect to spend less on the holidays expect to cut back this year, from monthly Coresight Research surveys. Survey—How and When Consumers Will Shop: Consumers’ expectations on a number of shopping themes, from Prime Day and Black Friday to visiting stores and switching spending to e-commerce. Click here to read all of Coresight Research’s reports on US holiday retail. US Retailers’ and Retail Property Operators’ Thanksgiving and Black Friday Plans Company Announcement Date Thanksgiving/Black Friday Plans TigerDirect 11/19/2020 TigerDirect has released detail on its Black Friday sales. GameStop 11/9/2020 Closing stores on Thanksgiving Day. -Black Friday Countdown sale : November 14–21, 2020 -Black Friday Early Deals event: November 22–25, 2020 -Black Friday deals begin on November 25 at 6 PM PT / 9 PM ET, online and mobile app -Black Friday deals available in stores and online: November 27–29, 2020 Big Lot’s 11/05/2020 Stores are open on Thanksgiving Day, but with modified hours 7:00AM to 1:00PM, and then reopen on Black Friday at 6:00AM. Retailer to run four days of deals from November 25 to 28, or till supplies last. Old Navy 11/05/2020 Closing stores on Thanksgiving Day. Offering customers in-store and online sales with extended days and hours for safe and convenient shopping options between November 19 to 30. Old Navy cardholders get early access to some deals, starting November 12 Maurices 10/30/2020 Maurices has announced its Black Friday Deals. The retailer has announced it will provides free delivery on all orders over $50 and on all orders using a Maurices credit card. Newegg 10/30/2020 Customers receive Newegg's first-ever Black Friday Price Protection for purchases made between November 1-30. Customers can return items until January 31, 2021 for purchases from November 1 to December 24. Following are the sales and events: Three-day Black November Kickoff Sale: November 1–3, 2020 Newegg’s Black November Gaming Edition Sale: November 4–8, 2020 Black Friday Starts Early Sale: November 9–22, 2020 Week-long Black Friday and Cyber Monday event: November 23 Staples 10/29/2020 Black Friday weeklong Deals will be available both online and in stores from November 22-29. Staples is offering free delivery with no minimum purchase on online orders throughout the holidays. Macerich Company 10/29/2020 Closing shopping centers on Thanksgiving Day Costco 10/28/2020 Closing stores on Thanksgiving Day but will have deals for the whole month of November Pre-Black Friday sale: November 5–19 Online and warehouse savings:November 20–30 Online savings during Thanksgiving November 26 The retailer has added special hours for shoppers over 60 and will give priority access to first responders The Gap, Inc. 10/27/2020 Closing stores on Thanksgiving Day Nordstrom 10/19/2020 Nordstrom Holi-deals -Wishlist Sweepstakes: October 19–November 30, 2020 -November Daily Drops: November 4–November 22 -Black Friday/Cyber Monday Deals: Novmber 20–December 1 in stores and online New deals will be added on Nov. 20, Nov. 23, Nov. 25 and Nov. 27. Nordstrom Rack is introducing "Rack Friday" for the Black Friday: -Nordstrom Rack Daily Deals: new deals online everyday -Gift Shops: Nordstrom Rack stores and website will feature "Gift Shops" offering gifts under $25 across apparel, accessories, home and shoes -Rack Friday Clearance Event: A clearance event online and in-store starting Black Friday weekend - Nordstrom Rack Holiday Sweepstakes beginning November 9 Southeastern Grocers 10/16/2020 Closing stores on Thanksgiving Day Trader Joe's 10/12/2020 Closing stores on Thanksgiving Day BJ’s Wholesale Club 10/9/2020 Stores are traditionally closed on Thanksgiving Day and will be this year too. Black Friday deals will start earlier this year (while supplies last) -Early Bird Savings: November 5–30, 2020 -Black Friday Savings: November 20–30, 2020 -5-Day Deals: November 26–30, 2020 Williams-Sonoma, Inc. 10/6/2020 Closing stores on Thanksgiving Day Lowe's 9/15/2020 Closing stores on Thanksgiving Day. Plans to install contactless pickup lockers in most major metro markets by Thanksgiving; shoppers will receive a one-time barcode that can be scanned by the lockers when items are ready for collection. Macy’s 9/14/2020 Closing stores on Thanksgiving Day. Thanksgiving Day Parade will be a television-only event. Holiday deals will be announced earlier this year. Early Black Friday sales is from November 6–9. Black Friday specials will run from November 24 until November 28 in stores, online and via the Macy's app. Throughout the holiday season, curbside pick-up and same-day delivery will be offered via DoorDash and to prevent possible crowds, stores will have occupancy checks. Simon Property Group 9/14/2020 Closing stores on Thanksgiving Day Tanger Outlets 9/10/2020 Closing stores on Thanksgiving Day Levi Strauss & Co. 9/9/2020 Closing stores on Thanksgiving Day Home Depot 9/9/2020 Closing stores on Thanksgiving Day. Black Friday 2020 deals will kick off in-store and online from November 6 and run through December 2. Extended the return policy from 90 days to 180 days after purchase Under Armour 9/4/2020 Closing stores on Thanksgiving Day Amazon 9/2/2020 Prime Day to take place on October 13-14. Early deals launched from September 28 to Prime Day. Early Black Friday deals were rolled out on October 26 and will run until November 19, for three weeks in an event called “Holiday Dash”. Amazon has started off its Black Friday Week sales on November 20 and will run until Cyber Monday on November 30. Ulta Beauty 8/19/2020 Closing stores on Thanksgiving Day Foot Locker 8/10/2020 Closing stores on Thanksgiving Day Bed Bath & Beyond 08/03/2020 Closing stores on Thanksgiving Day. Customers will find a special deal on one hot item every day starting from November 2 untill December 24. Black Friday and Cyber Monday deals will be offered across multiple days. Beyond+ loyalty program members will receive a special bonus during Black Friday week. Black Friday and Cyber Monday deals will be offered across multiple days. The retailer has set early shopping hours for customers who are over 60 and for those who are otherwise at high risk for COVID-19 JCPenney 8/3/2020 Closing stores on Thanksgiving Day. Cyber Days was from October 12–14. weekend sales will continue throughout November and early Black Friday preview and exciting, limited-time deals at Black Friday prices available throughout the entire month along with new brands and deals from October through December Kohl's 7/29/2020 Closing stores on Thanksgiving Day. has announced that deals will be available earlier this year and doors will open at 5 a.m. on November 27 for Black Friday shopping Best Buy 7/28/2020 Closing stores on Thanksgiving Day. Plans to offer its Black Friday deals early, on October 13–14. "The Wish List Sale" was from November 5 to November 8. All Black Friday deals will be starting on November 22. Boscov's 7/28/2020 Closing stores on Thanksgiving Day Target 7/27/2020 Closing stores on Thanksgiving Day. Black Friday deals to be offered throughout November as well as an extended price match guarantee. Target Deal Days are on October 13–14. Customers can check if there is a line at their store and reserve a spot on (Target.com/line). The retailer has also doubled the number of Drive Up spots as well as its curbside pick-up services. Dick's Sporting Goods 7/27/2020 Closing stores on Thanksgiving Day. The retailer is offering Black Friday promotions over 10 days instead of only one day; promotions begin on November 18, both in stores and online, and will run up to November 28. The retailer has added mobile checkout and return stations and technology to help manage lines. Walmart 7/21/2020 Closing stores on Thanksgiving Day. “Big Save” online sale event on October 11–15, offering savings similar to Black Friday. Walmart will have in-store Black Friday in three different sales events: 1) Online at 7:00 p.m. EST on November 4 and in stores from 5:00 a.m. on November 7 2) Veterans Day deals starting online at 7:00 p.m. EST on November 11, and additional deals at midnight EST on Saturday, November 14. Stores will open at 5 a.m. local time, November 14. 3) Thanksgiving deals starting online at 7:00 p.m. EST on November 25. Stores closed on November 26. Additional online deals will begin at midnight EST on Friday, November 27, and stores will open at 5:00 a.m. local time on November 27. Walmart has partnered with tech firm Ibotta to offer customers a free Thanksgiving meal. Orders have to be made in advance of Thanksgiving day and select food items can be redeemed as 100% cash back offers through Ibotta's app. Bath & Body Works Not mentioned Closing stores on Thanksgiving Day. Black Friday discounts will be available online and in stores throughout Thanksgiving week from November 23 to 25, the deals will be in stores only. Thanksgiving Day the deals will be online only. Black Friday,the deals will be both online and in stores. REI Not mentioned Closing stores on Thanksgiving Day Academy Sports + Outdoors Not mentioned Closing stores on Thanksgiving Day Sam's Club Not mentioned Closing stores on Thanksgiving Day. Sam’s Club will offer a new approach to holiday with the following sales and events: Beginning October 4: October Savings Event October 28–November 29: November Instant Savings November 7–15: November Savings Event November 20–29: 10 Days of Thanks-Savings November 30: Cyber Monday Online-Only Savings Event December 1–24: December Instant Savings December 5–13: December Savings Event PUBLIX Not mentioned Closing stores on Thanksgiving Day MALL OF AMERICA Not mentioned Closing stores on Thanksgiving Day BURLINGTON Not mentioned Closing stores on Thanksgiving Day Aldi Not mentioned Closing stores on Thanksgiving Day Natural Grocers Not mentioned Closing stores on Thanksgiving Day Harbor Freight Not mentioned Closing stores on Thanksgiving Day Sierra Trading Post Not mentioned Closing stores on Thanksgiving Day AT&T Not mentioned Closing stores on Thanksgiving Day Campmor Not mentioned Closing stores on Thanksgiving Day DSW Not mentioned Closing stores on Thanksgiving Day HSN Not mentioned HSN's Black Friday and Cyber Monday sales will run from November 20 until November 30 Sephora Not mentioned "Sephora gives a preview of its 2020 Black Friday deals on the community page of its mobile application. The sales will continue during the holiday season through Sephorathon, an event where Sephora Insiders, VIB and Rouge members can shop exciting promotions starting December 3. Sales event dates and information for the Sephorathon: Dollar Savings Offer :Kicking off December 3 in-store and onlilne Point Multiplier : From December 10 until December 16, Super Saturday :On December 19 Sale on Sale: from December 20 through December 25" Dunham's Not mentioned Closing stores on Thanksgiving Day. The retailer has announced their Black Friday Sales deals. Cost Plus World Market Not mentioned The retailer has announced their Black Friday Deals starts on 11/17/2020 untill 11/25/2020. Members get 20% Off on most items and an extra 15% on Curbside Pick-Up Orders US Retail Holiday Hiring Company 2013 2014 2015 2016 2017 2018 2019 2020 1-800-Flowers – – – – 8,000 8,000 8,000 10,000 Amazon 70,000 80,000 100,000 120,000 120,000 100,000 200,000 100,000 Dick's Sporting Goods – – – – – 5,000 8,000 9,000 Dollar Tree – – – – – 25,000 25,000 25,000 Fanatics 800 1,000 800 1,500 2,000 2,500 2,000 2,000 Gap – 63,000 – – – 65,000 5,000 10,000 Hy-Vee – – – – – – – 10,000 JCPenney 35,000 35,000 30,000 40,000 40,000 39,000 37,000 1,700 Kohl's 53,000 76,970 79,160 69,000 – 90,000 90,000 – Kroger – – 1,500 – 14,000 10,000 500 – L Brands – 2,200 – 4,000 4,000 4,000 2,000 4,000 Lowe's – – – – – – – 20,000 Macy's 83,000 86,000 85,000 83,000 87,000 80,000 80,000 37,974 Michaels Stores – – – – 15,000 15,000 15,000 16,000 Nordstorm – – 11,800 11,400 13,650 24,000 – 22,000 Stop & Shop – – – – – – – 500 Target 70,000 70,000 70,000 77,500 100,000 120,000 133,000 133,000 Walmart 55,000 60,000 60,000 – – – – 20,000 Williams-Sonoma – – – 2,000 2,000 1,600 2,200 3,000 FedEx 40,000 50,000 55,000 50,000 50,000 55,000 55,000 70,000 Radial – – – 20,000 23,000 20,000 21,000 25,000 UPS 55,000 95,000 95,000 95,000 95,000 100,000 100,000 100,000 USPS 85,000 – 29,000 37,500 – 500 – 3,300 XPO – – – 5,000 6,000 8,000 20,000 25,000 Grand Total 546,800 619,170 617,260 615,900 579,650 772,600 803,700 647,474 USPS numbers for 2018 and 2020 are only for specific regions and are not a national number Source: Company press releases Survey: Holiday Spending Expectations This chart shows all respondents’ expectations of spending for holiday 2020, relative to 2019. We asked respondents to think about their total holiday spending, including on services such as dining out and travel. Base: US Internet users aged 18+ Source: Coresight Research Survey: Where Those Consumers Spending Less Will Cut Spending This chart shows which categories some consumers expect to spend less on than in 2019. This survey question was asked only to those that indicated that they will spend less this year. Respondents could select multiple options Base: US Internet users aged 18+ who expect to spend less on the 2020 holiday season than they did last year Source: Coresight Research Survey: How and When Consumers Will ShopHow Consumers Will ShopWhen Consumers Will ShopHow Consumers Will Shop This chart shows US holiday shoppers’ agreement with a series of statements on how they will shop for the 2020 holiday season. Respondents could select multiple options Base: US Internet users aged 18+ who expect to spend on the holiday season Source: Coresight Research When Consumers Will Shop This chart shows US holiday shoppers’ agreement with a series of statements on when they will shop for the 2020 holiday season. Respondents could select multiple options Base: US Internet users aged 18+ who expect to spend on the holiday season Source: Coresight Research This report is for Premium subscribers only. Learn more about subscriptions here.
