The Coresight Research US Consumer Survey Insights Databank (formerly the US Consumer Tracker Databank) provides insight into US consumer behaviors from our weekly surveys. The Databank includes quarterly data on where consumers are shopping and what they are buying for 12 major US retail sectors or categories—Coresight Research typically surveys consumers on each sector/category every 12 weeks. For more insights from our weekly surveys, please see the US Consumer Survey Insights series of reports. This Databank is updated weekly. The US Consumer Survey Insights Databank includes data on the following: Headline Consumer Sentiment Trends: Personal Finances and the Economy. US Retailers’ Shopper Profiles: Our shopper profiles show the average age and household income of survey respondents who had purchased from the named retailers. Retailers Shopped: Which, if any, major retailers consumers have purchased food and nonfood products from in the two weeks prior to each weekly survey. Online and In-Store Purchases: Which, if any, categories consumers have purchased online and in store in the two weeks prior to each weekly survey. Clothing and Apparel Accessory Products: Retailers shoppers purchased from, product categories they bought and brands they purchased. Beauty Products: Retailers shoppers purchased from and product categories they purchased. Department Stores: Retailers shoppers purchased from and product categories they purchased. Dollar Stores: Retailers shoppers purchased from and product categories they purchased. Drugstore and Pharmacy Retailers: Retailers shoppers purchased from and product categories they purchased. E-Commerce/Online Purchases: Retailers shoppers purchased from and product categories they purchased. Footwear Products: Retailers shoppers purchased from, product categories they bought and brands they purchased. Home-Furnishing/Décor Products: Retailers shoppers purchased from and product categories they purchased. Home-Improvement and Garden-Improvement Products: Retailers shoppers purchased from and product categories they purchased. Luxury Products: Brands shoppers purchased and product categories they purchased. Mass Merchandisers and Warehouse Clubs: Retailers shoppers purchased from and product categories they purchased. Off-Price Retailers: Retailers shoppers purchased from and product categories they purchased. Headline Consumer Sentiment Trends: Personal Finances and the Economy All Respondents: Whether They Expect Their Household Financial Situation/the Economy To Get Better or Worse Over the Next 12 Months—Net Better (% of Respondents, Four-Week Rolling Average) Data represent total “better” minus total “worse” Base: US respondents aged 18+ Source: Coresight Research Find the weekly data beneath our headline consumer sentiment trends in our US Consumer Survey Insights reports. US Retailers' Shopper Profiles Our shopper profiles show the average age and household income of survey respondents who had purchased from the named retailers in the quarter. These proprietary demographic profiles are based on over 4,800 survey responses undertaken by Coresight Research—each week, for our US Consumer Survey Insights report, we ask respondents which retailers (if any) they have purchased food and nonfood products from in the prior two weeks. Food ShoppersNonfood PurchasesFood Shoppers wdt_ID Category Albertsons/Safeway Aldi Amazon Costco Dollar General Dollar Tree/Family Dollar Food Lion* Kroger** Publix Sam's Club Target Trader Joe's Walmart Whole Foods Market Average of Surveyed Food Purchasers 2 Age (Years) 48 46 42 45 42 43 46 47 45 42 40 44 45 41 47 9 Household Income (USD Thous.) 122 98 104 126 72 77 101 102 108 105 111 132 86 122 94 *Food Lion/Giant/Hannaford/Stop & Shop **Kroger/City Market/Fred Meyer/Harris Teeter/King Soopers/Ralphs/Smith’s Food & Drug/Dillons/Fry’s Base: 5,221 US respondents aged 18+, surveyed May-July 2024 Source: Coresight Research Nonfood Purchases wdt_ID Category Amazon Costco Dollar General Dollar Tree/Family Dollar eBay Kohl's Macy's Sam's Club Target Temu TJX* Walmart Average of Surveyed Nonfood Purchasers 2 Age (Years) 46 46 43 45 41 44 39 43 41 40 39 46 47 9 Household Income (USD Thous.) 108 131 74 78 111 113 118 111 112 92 113 88 94 *T.J. Maxx/Marshalls/HomeGoods/HomeSense/Sierra Base: 5,221 US respondents aged 18+, surveyed May-July 2024 Source: Coresight Research Retailers Shopped We asked consumers which retailers they had bought from in the two-week period preceding the survey, for food and nonfood products. Food PurchasesNonfood PurchasesFood Purchases Which retailers respondents have bought any food products from in the past two weeks *Kroger banners include City Market, Fred Meyer, Harris Teeter, King Soopers, Kroger, Ralphs and Smith’s Food & Drug **Ahold Delhaize banners include Food Lion, Giant, Hannaford and Stop & Shop Base: US Internet users aged 18+ Source: Coresight Research Nonfood Purchases Which retailers respondents have bought any nonfood products from in the past two weeks *TJX banners include HomeGoods, HomeSense. Marshalls, Sierra and T.J. Maxx Base: US Internet users aged 18+ Source: Coresight Research Online and In-Store Purchases We asked consumers what they had purchased in-store and online in the two-week period preceding the survey. Online PurchasesIn-Store PurchasesOnline Purchases What product categories respondents have purchased online in the past two weeks Base: US Internet users aged 18+ Source: Coresight Research In-Store Purchases What product categories respondents have purchased in-store in the past two weeks Base: US Internet users aged 18+ Source: Coresight Research Clothing and Apparel Accessory ProductsRetailers they purchased fromProduct categories they boughtBrands they boughtRetailers they purchased from Purchase rate Feb 7, 2022 May 3, 2022 Jul 25, 2022 Oct 17, 2022 Jan 9, 2023 Apr 3, 2023 Jun 20, 2023 Sep 5, 2023 Nov 22, 2023 Feb 6, 2024 Apr 22, 2024 Jul, 15 2024 Oct 7, 2024 % that purchased in this category/sector in prior three months 76.2 69.8 75.6 67.3 76.0 74.2% 76.8% 74.4% 75.9% 74.3% 74.4% 72.8% 74.1% Retailers they purchased from Feb 7, 2022 May 3, 2022 Jul 25, 2022 Oct 17, 2022 Jan 9, 2023 Apr 3, 2023 Jun 20, 2023 Sep 5, 2023 Nov 22, 2023 Feb 6, 2024 Apr 22, 2024 Jul 15, 2024 Oct 7, 2024 Amazon 45.4 41.6 49.6 40.0 45.4 39.8 46.1% 41.3% 44.1% 45.2% 45.7% 31.4% 42.3% Walmart 34.2 31.8 37.4 48.9 43.8 41.5 45.5% 39.7% 40.2% 46.5% 43.7% 30.7% 37.7% Target 27.6 23.8 34.3 22.2 22.7 16.7 24.7% 25.0% 21.6% 28.6% 26.0% 21.2% 22.7% Kohl's 23.1 18.9 27.2 18.9 18.4 14.4 17.9% 15.3% 19.6% 16.3% 19.0% 16.0% 22.0% T.J Maxx/Marshalls 19.8 18.5 19.5 15.9 12.5 12.7 17.2% 17.7% 16.3% 19.6% 18.3% 14.0% 20.0% Old Navy 14.7 11.9 18.1 14.4 10.5 10.4 15.6% 15.0% 11.1% 16.3% 12.7% 12.2% 17.7% Macy's 15.3 12.6 17.3 13.0 15.1 18.7 15.6% 12.3% 11.8% 15.6% 14.7% 11.0% 15.0% Dick's Sporting Goods 8.7 7.0 10.8 8.1 9.5 11.4 13.0% 10.3% 12.1% 14.0% 11.0% 9.2% 11.7% Shein 9.0 9.1 10.5 10.7 7.9 9.7 14.3% 13.0% 11.1% 11.0% 12.3% 9.0% 11.3% JCPenney 10.2 10.1 14.7 12.2 11.8 11.4 9.4% 7.3% 9.8% 9.3% 10.3% 6.2% 11.3% Other 17.4 17.8 16.7 10.7 9.2 9.7 14.9% 18.0% 12.7% 11.3% 11.7% 11.0% 11.0% Temu 14.6% 18.3% 7.7% 11.0% Ross Stores 10.5 9.4 14.2 13.7 11.8 15.7 13.3% 10.7% 10.8% 13.0% 9.7% 8.5% 9.7% H&M 6.0 8.4 9.3 8.5 10.2 10.4 7.8% 6.3% 6.5% 8.6% 9.0% 5.7% 9.3% Foot Locker 5.1 3.9 7.4 11.5 7.9 7.0 9.4% 7.3% 11.4% 11.3% 7.7% 6.2% 8.3% Gap 5.7 3.5 9.1 7.8 7.2 7.4 6.2% 9.3% 6.2% 7.6% 9.0% 6.0% 7.7% Lululemon Athletica 4.2 2.8 5.4 4.1 2.6 7.0 4.5% 4.7% 7.5% 4.7% 4.3% 5.0% 7.7% Nordstrom/Nordstrom Rack 7.2 5.9 8.2 7.4 7.6 7.4 5.8% 6.3% 5.6% 10.3% 7.0% 6.2% 6.3% Zara 3.6 5.6 7.1 6.7 3.3 7.0 4.5% 3.7% 5.6% 3.3% 6.0% 2.7% 6.3% Victoria's Secret 9.3 5.2 10.5 7.8 9.5 5.7 7.8% 8.3% 8.5% 6.6% 11.3% 6.0% 5.3% American Eagle 5.7 5.6 8.2 10.0 5.9 8.4 8.4% 5.3% 8.2% 7.6% 10.0% 6.2% 5.0% Academy Sports and Outdoors 5.1 3.2 7.6 4.4 5.9 7.7 4.2% 2.0% 3.6% 3.0% 3.3% 3.7% 4.7% Urban Outfitters 3.6 2.8 6.2 5.6 4.3 7.0 4.2% 3.7% 5.6% 4.3% 4.3% 5.5% 4.3% Abercrombie & Fitch 3.3 4.2 4.2 4.1 1.0 8.4 3.6% 3.3% 3.3% 3.7% 4.3% 3.2% 3.0% Aerie 2.7 4.6 6.2 4.4 2.0 6.7 2.6% 4.0% 3.6% 4.0% 3.0% 2.7% 3.0% Uniqlo 2.7 3.9 5.7 4.4 3.0 12.7 1.0% 3.0% 2.0% 2.0% 2.3% 2.7% 3.0% Product categories they bought Product categories they bought Feb 7, 2022 May 3, 2022 Jul 25, 2022 Oct 17, 2022 Jan 9, 2023 Apr 3, 2023 Jun 20, 2023 Sep 5, 2023 Nov 22, 2023 Feb 6, 2024 Apr 22, 2024 Jul 15, 2024 Oct 7, 2024 T-shirts 42.6 44.8 57.2 48.5 48.7 40.8 59.4% 57.3% 43.8% 47.8% 52.3% 44.4% 48.7% Pants or shorts 43.5 51.1 48.7 52.6 39.5 39.1 52.6% 54.3% 37.6% 47.2% 45.3% 35.4% 45.3% Socks 39.0 24.1 35.7 42.6 41.1 31.4 40.3% 39.0% 36.9% 43.2% 38.0% 29.2% 34.0% Shirts or blouses 29.4 36.0 36.3 29.6 26.6 33.1 35.7% 39.3% 26.8% 37.2% 35.3% 27.4% 32.3% Athletic/performance apparel 25.5 29.7 29.7 24.8 31.6 25.1 25.6% 33.7% 30.1% 29.9% 28.7% 22.2% 28.3% Nightwear or underwear 28.5 26.9 28.9 29.3 25.3 23.1 31.8% 33.7% 26.5% 33.2% 34.3% 20.2% 24.7% Sweaters, jerseys or pullovers 33.9 17.8 17.8 27.4 31.3 22.4 17.2% 19.0% 29.1% 33.2% 20.7% 10.7% 24.0% Dresses or skirts 14.4 26.6 25.5 15.2 10.2 19.1 16.6% 19.7% 15.0% 15.3% 15.3% 13.7% 20.3% Accessories such as ties, belts, hats, gloves, scarves 18.6 14.7 20.7 13.3 18.8 18.4 17.5% 15.3% 16.3% 21.3% 16.3% 14.5% 15.3% Coats or jackets 24.6 11.5 15.6 18.9 24.3 22.4 10.1% 11.7% 21.9% 21.9% 13.0% 6.0% 15.3% Tights or leggings 27.6 19.9 17.3 21.1 20.1 16.1 13.6% 17.0% 16.0% 24.3% 16.7% 8.7% 13.0% Baby or children's clothes 14.4 14.7 17.6 14.4 12.5 13.7 14.6% 15.3% 11.8% 11.0% 19.0% 11.2% 11.7% Swimwear 7.2 14.7 24.4 10.4 6.9 14.4 21.8% 17.7% 8.5% 8.3% 13.7% 17.2% 9.3% Blazers 3.9 5.6 9.6 5.9 5.9 11.0 4.2% 5.3% 4.2% 5.6% 5.7% 2.7% 9.3% Suits or ensembles 4.2 6.3 9.3 5.6 5.9 10.7 5.2% 5.0% 6.9% 4.0% 5.0% 2.5% 6.7% Other 2.4 5.6 5.4 4.1 3.9 3.7 2.6% 6.3% 5.2% 2.0% 5.3% 2.0% 0.7% Brands they bought Brands they bought Feb 7, 2022 May 3, 2022 Jul 25, 2022 Oct 17, 2022 Jan 9, 2023 Apr 3, 2023 Jun 20, 2023 Sep 5, 2023 Nov 22, 2023 Feb 6, 2024 Apr 22, 2024 Jul 15, 2024 Oct 7, 2024 NIKE 24.0 19.9 32.3 35.9 34.9 39.1 39.0% 36.3% 36.6% 37.2% 36.0% 30.4% 34.7% Adidas 16.2 16.8 26.3 24.1 24.7 28.8 23.4% 22.0% 22.5% 25.9% 25.7% 20.0% 26.7% Levi's 17.7 16.8 18.4 25.6 21.4 19.7 19.8% 19.7% 21.2% 19.9% 26.7% 14.7% 24.0% Have not bought branded clothing/apparel accessories 25.5 31.8 22.4 20.0 18.4 15.1 22.1% 23.7% 23.5% 21.6% 21.3% 15.2% 21.7% Under Armour 19.2 14.3 22.4 16.7 26.3 22.7 25.3% 25.0% 23.2% 26.9% 19.0% 18.2% 21.3% The North Face 13.2 9.4 9.6 13.7 10.9 17.7 9.1% 14.7% 10.8% 17.3% 15.7% 8.5% 14.3% Calvin Klein 9.9 11.2 16.1 14.1 13.2 15.7 15.6% 13.0% 14.7% 15.6% 13.0% 12.7% 14.0% Ralph Lauren 7.5 7.0 11.0 12.2 10.5 12.7 8.1% 9.0% 10.8% 15.0% 11.3% 8.5% 14.0% Puma 10.5 8.7 13.9 16.7 15.8 21.7 11.4% 11.7% 11.4% 13.0% 11.0% 12.7% 13.0% Other 16.8 17.8 12.2 10.0 12.5 11.7 14.6% 15.3% 15.4% 10.6% 11.3% 8.5% 12.3% Vans 13.2 8.0 12.5 16.7 13.8 9.4 10.1% 10.7% 11.4% 11.3% 11.0% 8.5% 9.7% Tommy Hilfiger 11.4 7.7 13.3 14.8 9.5 8.7 11.7% 7.3% 10.1% 10.0% 10.7% 7.7% 8.0% Guess? 3.9 7.3 8.5 5.2 7.9 9.0 6.5% 4.7% 6.9% 7.0% 4.0% 4.5% 8.0% Carter's 8.4 7.7 9.9 8.1 10.5 8.4 5.8% 6.0% 5.9% 8.0% 11.0% 3.7% 6.3% Beauty ProductsRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Dec 27, 2021 Mar 21, 2022 Jun 13, 2022 Sep 5, 2022 Nov 28, 2022 Feb 20, 2023 Jul 24, 2023 Oct 9, 2023 Mar 11, 2024 Jun 3, 2024 Aug 26, 2024 % that purchased in this category/sector in prior three months 71.7% 69.4% 68.8% 68.5% 73.5% 73.3% 75.3% 71.6% 76.5% 71.8% 71.6% Retailers they purchased from Dec 27, 2021 Mar 21, 2022 Jun 13, 2022 Sep 5, 2022 Nov 28, 2022 Feb 20, 2023 Jul 24, 2023 Oct 9, 2023 Mar 11, 2024 Jun 3, 2024 Aug 26, 2024 Walmart 37.8% 37.8% 36.4% 52.5% 49.0% 55.3% 47.5% 46.2% 47.4% 41.3% 45.2% Amazon.com 44.7% 44.7% 43.1% 33.8% 31.6% 37.5% 32.6% 36.8% 37.4% 33.7% 37.6% Walgreens 23.9% 19.6% 21.5% 20.5% 17.7% 21.8% 18.3% 17.7% 13.9% 21.5% 13.4% Target (excluding Ulta at Target) 28.6% 23.6% 25.5% 21.6% 19.0% 21.2% 24.6% 18.8% 19.7% 18.4% 19.0% CVS 21.7% 15.9% 20.9% 18.7% 16.0% 21.2% 17.6% 16.3% 18.4% 16.0% 20.3% Ulta at Target 10.3% 8.1% 9.3% 7.9% 10.9% 11.6% 11.6% 13.5% 11.6% 15.6% 11.4% Ulta (excluding Ulta at Target) 20.8% 17.6% 13.9% 14.0% 10.2% 17.1% 20.6% 15.6% 13.9% 14.9% 17.2% TikTok 6.7% 5.2% 8.3% 6.8% 11.6% 20.5% 5.6% 8.3% 9.4% 12.8% 6.2% Sephora (excluding at Kohl's) 13.6% 12.4% 12.6% 10.4% 7.1% 12.6% 13.3% 11.5% 11.9% 12.5% 17.9% YouTube 6.9% 7.2% 10.9% 6.5% 9.5% 18.8% 7.3% 7.6% 9.0% 11.5% 7.9% Sally Beauty 10.8% 9.5% 9.6% 10.8% 9.5% 14.7% 9.0% 11.1% 8.7% 11.5% 6.9% Macy's 10.0% 8.4% 10.6% 9.0% 13.9% 15.0% 9.3% 9.4% 11.0% 10.4% 14.1% A brand's own website 14.7% 13.5% 8.9% 5.0% 5.8% 15.7% 11.3% 8.3% 6.8% 9.4% 7.2% Sephora at Kohl's 7.8% 4.3% 7.0% 7.6% 6.1% 9.2% 8.0% 6.6% 7.7% 9.0% 9.0% Other 11.9% 8.7% 8.6% 10.4% 7.1% 17.4% 7.6% 5.6% 8.1% 8.0% 7.6% Instagram 5.8% 4.3% 8.6% 7.9% 10.5% 16.4% 7.3% 6.9% 7.4% 6.6% 7.2% Kohl's (excluding Sephora at Kohl's) 7.2% 5.2% 7.0% 5.8% 4.8% 6.8% 7.3% 5.2% 3.9% 6.6% 5.5% Subscription beauty box company 6.9% 5.2% 7.3% 6.1% 2.4% 6.8% 3.7% 1.7% 5.8% 5.9% 4.1% An influencer's livestream (video shopping online) 4.7% 2.6% 4.6% 5.4% 3.4% 9.2% 3.0% 4.2% 4.8% 4.2% 2.4% Nordstrom 4.6% 6.6% 4.7% 4.4% 7.2% 7.0% 5.9% 7.1% 4.2% 3.1% A brand's livestream (video shopping online) 3.1% 3.2% 3.6% 3.6% 2.7% 9.6% 3.0% 2.8% 5.5% 3.1% 2.4% Bluemercury 4.4% 1.2% 4.3% 2.2% 2.0% 6.5% 1.7% 3.1% 2.3% 1.0% 2.8% Product categories they bought Product categories they bought Dec 27, 2021 Mar 21, 2022 Jun 13, 2022 Sep 5, 2022 Nov 28, 2022 Feb 20, 2023 Jul 24, 2023 Oct 9, 2023 Mar 11, 2024 Jun 3, 2024 Aug 26, 2024 Shampoo 69.8% 57.5% 60.1% 68.4% 63.9% 64.2% 61.8% 61.4% Moisturizer/anti-ager 42.8% 35.5% 28.2% 30.9% 23.1% 24.2% 44.9% 43.4% 45.5% 41.7% 49.0% Hair deep conditioners 26.7% 25.4% 20.9% 23.4% 18.7% 25.6% 31.6% 25.7% 34.5% 35.1% 26.6% Fragrance (including eau de toilette, cologne, perfume, toilet water, etc.) 27.8% 19.9% 17.6% 24.8% 22.1% 30.4% 33.6% 31.9% 31.0% 28.8% 29.3% Beauty tools & brushes 20.6% 13.8% 17.2% 17.3% 20.1% 14.0% 17.9% 18.1% 19.7% 26.4% 22.4% Night cream 22.5% 21.9% 20.2% 15.8% 15.0% 20.1% 17.9% 18.1% 23.5% 24.0% 23.1% Hair color 25.3% 16.4% 19.9% 23.4% 22.4% 24.9% 25.2% 22.9% 23.2% 21.9% 20.0% Eye cream 22.5% 18.4% 23.2% 18.7% 12.2% 17.4% 22.9% 21.5% 21.6% 21.2% 21.0% Masks (facial) 19.4% 15.9% 18.9% 15.1% 15.6% 16.7% 17.3% 16.0% 17.7% 20.1% 16.9% Hair styling tools and appliances/electronics 22.5% 13.0% 15.9% 13.3% 13.9% 18.1% 14.3% 12.5% 13.9% 18.8% 16.9% Mascara 33.1% 24.5% 24.2% 27.0% 25.9% 30.0% 19.6% 20.5% 16.8% 18.4% 19.3% Eyeliner 25.6% 23.9% 19.2% 22.7% 19.4% 22.5% 16.3% 18.4% 13.2% 17.7% 15.5% Foundation 21.9% 21.3% 21.2% 23.4% 19.0% 24.2% 17.3% 15.3% 14.2% 16.7% 20.0% Lip balm 35.8% 34.6% 31.1% 28.8% 27.6% 31.4% 15.6% 14.6% 12.6% 16.0% 17.6% Lipstick 27.8% 19.0% 18.9% 20.5% 17.3% 22.9% 13.3% 15.3% 11.3% 16.0% 16.6% Serum 18.1% 16.1% 12.3% 16.9% 11.9% 12.6% 18.9% 18.4% 17.7% 16.0% 13.4% Nail polish 24.4% 18.4% 23.5% 25.5% 17.3% 25.9% 13.0% 14.6% 10.0% 15.6% 16.2% Blush 16.1% 11.5% 12.3% 14.0% 14.3% 16.4% 11.3% 10.1% 8.1% 14.9% 11.4% Eyeshadow 23.1% 16.7% 17.6% 19.4% 15.6% 20.1% 14.0% 12.8% 10.3% 13.9% 14.5% Perfumed body oils 12.2% 10.7% 13.6% 15.5% 12.6% 15.0% 9.3% 9.0% 11.9% 12.5% 10.3% Hair masks 12.5% 8.7% 11.6% 10.4% 10.2% 13.0% 7.6% 11.1% 9.7% 12.5% 8.3% Corrector 9.7% 7.2% 7.6% 6.8% 6.5% 8.9% 9.6% 9.0% 7.7% 9.4% 9.3% Other 6.1% 6.6% 5.6% 1.4% 3.1% 3.4% 4.7% 3.5% 1.9% 3.1% 4.1% Department StoresRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Mar 14, 2022 Jun 6, 2022 Aug 29, 2022 Nov 21, 2022 Feb 13, 2023 May 1, 2023 Oct 3, 2023 Dec 19, 2023 Mar 6, 2024 May 27, 2024 Aug 19, 2024 Nov 18, 2024 % that purchased in this category/sector in prior three months 48.4 49.9 50.5 59.3 60.0 57.3% 50.8% 64.8% 58.3% 68.4% 58.6% 59.9% Retailers they purchased from Mar 14, 2022 Jun 6, 2022 Aug 29, 2022 Nov 21, 2022 Feb 13, 2023 May 1, 2023 Oct 3, 2023 Dec 19, 2023 Mar 6, 2024 May 27, 2024 May 27, 2024 Aug 19, 2024 Nov 18, 2024 Kohl's 48.4 42.1 48.5 42.6 45.5 42.8% 47.8% 46.3% 52.1% 54.5% 48.0% 50.0% 51.0% Macy's 34.1 42.1 44.2 38.4 35.5 39.7% 35.3% 37.9% 43.6% 40.3% 40.4% 44.9% 39.5% JCPenney 31.4 23.7 29.1 35.9 29.3 28.8% 25.0% 32.5% 27.0% 29.6% 35.6% 30.5% 28.0% Nordstrom 17.5 24.6 18.9 16.9 13.6 20.1% 14.3% 16.3% 16.2% 25.8% 22.2% 20.8% 13.2% Dillards 19.3 12.7 14.6 12.7 14.9 15.3% 11.6% 14.3% 10.8% 15.9% 17.5% 11.9% 12.3% Other 8.5 7.5 8.7 12.2 9.9 9.2% 8.5% 12.8% 8.9% 8.6% 9.8% 8.9% 12.3% Saks Fifth Avenue 9.4 8.3 11.2 11.8 7.4 14.0% 5.4% 5.4% 4.6% 13.3% 12.0% 6.8% 5.8% Neiman Marcus 7.6 7.5 6.8 8.0 10.3 14.0% 4.9% 4.9% 6.9% 11.6% 8.7% 8.1% 5.3% Bloomingdale's 11.7 9.7 12.1 12.7 10.7 15.3% 5.4% 5.9% 5.8% 14.2% 9.5% 5.5% 4.5% Bergdorf Goodman 5.4 9.7 6.3 6.8 7.4 11.4% 1.3% 2.0% 5.4% 6.4% 6.2% 4.7% 4.5% Product categories they bought Product categories they bought Mar 14, 2022 Jun 6, 2022 Aug 29, 2022 Nov 21, 2022 Feb 13, 2023 May 1, 2023 Oct 3, 2023 Dec 19, 2023 Mar 6, 2024 May 27, 2024 May 27, 2024 Aug 19, 2024 Nov 18, 2024 Men's clothing 33.6 32.0 42.7 33.3 39.3 38.0% 47.8% 40.4% 47.1% 48.1% 45.8% 47.5% 51.4% Women's clothing 49.8 39.9 45.6 43.0 42.6 38.9% 42.9% 36.9% 44.4% 48.9% 47.6% 41.9% 41.2% Footwear 26.0 28.1 34.0 31.2 27.3 38.9% 29.9% 31.5% 30.9% 41.2% 40.7% 39.4% 31.7% Accessories (incl. belts, handbags, hats, scarves, wallets) excluding jewelry 17.0 18.4 26.7 24.1 22.7 28.4% 14.3% 24.6% 26.3% 31.3% 28.0% 23.7% 24.3% Kids' clothing 21.5 18.0 29.1 19.0 26.0 19.2% 22.3% 24.1% 27.0% 26.2% 25.5% 21.2% 24.3% Beauty/grooming/fragrance (incl. cosmetics, skincare, beauty tools) 23.3 19.3 24.8 30.0 26.4 28.8% 18.8% 24.6% 22.4% 39.5% 26.9% 20.8% 24.3% Toys 13.9 10.5 15.0 13.1 19.8 15.7% 6.3% 11.3% 15.8% 13.3% 16.4% 11.0% 16.5% Home products (incl. appliances, furniture, kitchen Items, linens) 16.1 16.7 18.4 22.4 24.0 29.7% 9.8% 19.2% 19.3% 25.3% 22.9% 15.3% 16.0% Jewelry 12.6 12.3 19.9 18.1 14.0 20.5% 10.7% 9.4% 12.4% 21.9% 22.9% 12.7% 14.0% Consumer electronics/technology products 9.4 12.7 14.6 10.5 10.3 20.1% 7.6% 7.4% 9.3% 14.2% 10.2% 7.6% 9.5% Other 5.8 7.9 3.9 2.1 2.1 3.5% 0.9% 6.9% 3.1% 3.9% 1.8% 3.4% 2.9% Dollar StoresRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Jan 31, 2022 Apr 25, 2022 Jul 18, 2022 Oct 10, 2022 Jan 2, 2023 Mar 27, 2023 June 12, 2023 Aug 28, 2023 Nov 13, 2023 Jan 29, 2024 Apr 15, 2024 Jul 8, 2024 Sep 30, 2024 % that purchased in this category/sector in prior three months 58.3% 60.6% 64.5% 67.8% 72.3% 75.0 69.5% 72.5% 69.5% 75.6% 75.4% 67.6% 69.9% Retailers they purchased from Jan 31, 2022 Apr 25, 2022 Jul 18, 2022 Oct 10, 2022 Jan 2, 2023 Mar 27, 2023 June 12, 2023 Aug 28, 2023 Nov 13, 2023 Jan 29, 2024 Apr 15, 2024 Jul 8, 2024 Sep 30, 2024 Dollar Tree 73.2% 73.6% 70.8% 59.4% 66.6% 54.7 73.6% 71.0% 69.8% 69.6% 68.1% 69.6% 72.4% Dollar General 45.5% 52.5% 45.6% 59.8% 55.5% 44.7 54.3% 57.6% 54.3% 60.4% 54.3% 53.8% 54.8% Family Dollar 30.9% 29.4% 31.8% 38.0% 39.0% 36.3 31.8% 27.2% 35.3% 36.3% 37.2% 28.6% 36.7% Five Below 16.7% 20.4% 21.5% 18.5% 25.9% 24.0 17.5% 17.6% 21.6% 19.8% 20.7% 24.2% 18.4% 99 Cents Only 11.0% 11.7% 10.6% 11.8% 11.7% 25.0 5.7% 4.5% 9.7% 6.3% 10.2% 8.1% Other 1.2% 1.5% 1.5% 0.7% 1.0% 1.0 0.7% 0.3% 0.7% 1.0% 0.7% 0.4% 0.0% Product categories they bought Product categories they bought Jan 31, 2022 Apr 25, 2022 Jul 18, 2022 Oct 10, 2022 Jan 2, 2023 Mar 27, 2023 June 12, 2023 Aug 28, 2023 Nov 13, 2023 Jan 29, 2024 Apr 15, 2024 Jul 8, 2024 Sep 30, 2024 Everyday household products (e.g., cleaning products, paper towels, laundry products) 43.9% 46.4% 43.8% 45.8% 44.1% 40.0 57.9% 53.1% 49.6% 55.8% 50.7% 47.3% 50.5% Food or beverages (i.e., groceries) 43.5% 46.4% 44.5% 54.6% 46.2% 43.0 53.2% 50.7% 52.2% 56.8% 51.0% 51.3% 46.3% Toiletries/personal care products (e.g., shampoo, deodorant, shaving, baby toiletries) 39.8% 35.5% 34.7% 40.2% 40.3% 42.3 44.3% 43.1% 42.8% 45.2% 44.4% 39.9% 43.1% School/office supplies (e.g., stationery) 24.8% 29.1% 26.6% 22.5% 24.5% 20.3 27.1% 32.1% 22.7% 25.4% 31.3% 23.4% 25.4% Pet products 17.9% 21.9% 19.7% 26.2% 21.4% 19.3 20.7% 21.4% 21.2% 26.4% 23.0% 17.2% 22.6% Health products (e.g., vitamins, medicines, health devices) 22.0% 16.6% 17.5% 23.6% 19.0% 23.0 21.4% 20.3% 18.7% 24.4% 23.0% 21.6% 19.4% Toys or games 17.5% 19.6% 18.6% 15.1% 20.0% 15.7 20.0% 16.2% 16.2% 19.1% 15.1% 17.9% 19.4% Cosmetics, skincare or fragrance products 15.9% 13.6% 15.3% 16.2% 19.0% 15.0 18.2% 14.5% 16.9% 18.2% 18.1% 13.9% 12.0% Household appliances 8.5% 10.2% 7.7% 7.4% 7.2% 9.7 7.1% 7.2% 7.2% 11.2% 8.9% 9.5% 11.0% Cigarettes/tobacco/e-cigarettes 6.9% 5.3% 6.2% 11.1% 10.0% 9.7 7.1% 9.0% 8.3% 10.9% 8.6% 8.4% 10.2% Books, movies, music or video games (incl. digital purchases) 9.4% 8.7% 7.3% 6.6% 10.7% 15.0 6.4% 8.3% 6.1% 8.3% 7.9% 8.4% 9.5% Furniture, furnishings or decorative products for the home 6.5% 13.2% 11.3% 7.7% 12.4% 15.0 5.0% 10.3% 9.4% 6.6% 6.9% 6.6% 9.2% Clothing, footwear or fashion accessories 7.7% 12.8% 13.5% 15.5% 9.7% 19.3 9.3% 8.6% 10.4% 10.6% 9.9% 10.3% 8.1% Home-improvement or garden products 13.4% 16.6% 14.2% 9.6% 10.0% 16.3 7.5% 6.9% 8.6% 9.2% 13.8% 9.9% 6.7% Electronics 6.1% 5.3% 9.9% 7.4% 6.9% 9.7 5.0% 7.2% 4.7% 6.6% 6.3% 7.3% 6.7% Bags or luggage 3.7% 6.4% 5.8% 5.9% 4.5% 8.7 2.1% 1.7% 2.5% 3.3% 7.2% 5.1% 3.2% Sports/fitness products (ex. clothing/footwear) 2.9% 6.0% 5.8% 6.6% 4.5% 11.7 2.5% 4.1% 6.5% 6.6% 7.2% 5.9% 2.8% Other 13.0% 7.2% 7.7% 7.7% 10.0% 4.7 8.2% 8.3% 8.3% 5.9% 5.3% 5.5% 2.5% Drugstore and Pharmacy RetailersRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 Apr 10, 2023 Jun 26, 2023 Sep 11, 2023 Nov 27, 2023 Feb 12, 2024 May 6, 2024 Jul 29, 2024 Oct 28, 2024 % that purchased in this category/sector in prior three months 72.5% 69.6% 70.9% 82.0% 76.8% 75.9% 79.0% 80.5% 78.3% 76.8% 78.0% Retailers they purchased from Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 Apr 10, 2023 Jun 26, 2023 Sep 11, 2023 Nov 27, 2023 Feb 12, 2024 May 6, 2024 Jul 29, 2024 Oct 28, 2024 CVS 40.4% 36.6% 41.4% 29.6 44.3% 44.3% 38.6% 43.3% 43.5% 49.2% 47.5% Walgreens 40.4% 34.9% 38.6% 30.2 43.6% 42.7% 42.4% 39.3% 44.4% 44.3% 43.0% Walmart pharmacy 20.1% 22.2% 26.3% 29.9 18.6% 17.8% 18.4% 23.5% 17.3% 19.5% 15.2% CVS Pharmacy inside Target stores 9.0% 9.9% 12.3% 11.6 7.8% 8.4% 8.2% 10.5% 7.3% 12.1% 12.7% Rite Aid 12.0% 13.7% 9.8% 11.6 10.7% 11.7% 10.4% 11.8% 8.9% 12.7% 11.4% Costco pharmacy 3.0% 5.6% 4.6% 12.2 4.9% 2.9% 6.3% 4.6% 4.2% 6.5% 8.2% Publix pharmacy 4.8% 4.2% 4.6% 10.1 6.2% 2.6% 5.4% 6.2% 6.1% 4.6% 7.3% Kroger/City Market/Fred Meyer/Harris Teeter/King Soopers/Ralphs/Smith’s Food & Drug/Dillons/Fry's pharmacy 6.6% 9.5% 10.5% 11.0 8.5% 5.8% 8.5% 8.0% 8.9% 8.5% 7.0% Albertsons pharmacy 1.5% 4.6% 4.2% 9.8 1.3% 1.9% 3.5% 3.1% 1.9% 3.6% 5.1% Independent/local retailer 4.5% 7.7% 4.6% 4.0 4.9% 7.4% 4.4% 8.0% 5.1% 2.6% 5.1% Sam's Club pharmacy 3.9% 3.2% 6.3% 14.9 2.3% 1.9% 3.5% 6.8% 2.2% 4.9% 4.4% H-E-B pharmacy 3.3% 2.8% 2.1% 7.9 3.3% 2.3% 3.2% 1.9% 2.2% 2.3% 4.1% Medicine Shoppe 2.4% 3.9% 3.5% 10.7 2.9% 1.0% 1.9% 3.4% 1.6% 2.6% 3.8% Health Mart 2.1% 2.5% 2.5% 10.7 4.2% 0.3% 2.8% 2.8% 1.9% 2.3% 2.8% Other 7.8% 8.8% 8.1% 6.7 7.5% 7.1% 7.9% 5.6% 7.3% 6.8% 2.2% Food Lion/Giant/Hannaford/Stop & Shop pharmacy 1.8% 6.7% 4.6% 6.4 2.9% 1.6% 3.2% 2.5% 3.5% 2.3% 1.3% Good Neighbor Pharmacy 2.7% 4.9% 2.5% 8.2 2.3% 0.6% 1.9% 2.2% 2.2% 1.3% 1.3% Product categories they bought Product categories they bought Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 Apr 10, 2023 Jun 26, 2023 Sep 11, 2023 Nov 27, 2023 Feb 12, 2024 May 6, 2024 Jul 29, 2024 Oct 28, 2024 Prescription drugs 63.8% 60.2% 58.9% 54.9 66.4% 68.0% 63.6% 64.4% 67.1% 67.8% 62.0% Vitamins/supplements/nutrition products 36.5% 38.4% 39.3% 46.6 38.8% 39.8% 36.1% 42.7% 43.1% 44.3% 42.7% Over-the-counter products and medicines (incl. Band-Aids and bandages) 38.0% 42.3% 41.4% 40.9 40.7% 50.5% 42.1% 46.7% 48.6% 46.3% 42.1% Food/drink (e.g., snacks) 26.6% 29.2% 27.4% 28.7 33.9% 34.0% 26.6% 28.5% 29.1% 33.2% 29.1% Toiletries/personal care products 26.3% 31.0% 28.1% 28.4 31.3% 29.4% 24.4% 25.4% 31.0% 26.7% 29.1% Beauty products incl. fragrance 16.2% 18.7% 15.8% 19.8 19.5% 16.2% 15.2% 18.3% 18.5% 16.3% 19.0% Everyday household products 18.9% 20.4% 18.2% 21.0 22.8% 17.5% 18.0% 20.1% 15.0% 20.2% 17.1% Health devices/durable products (e.g., tests, monitoring devices, mobility devices and other durable products) 9.9% 10.6% 12.6% 21.6 9.8% 6.8% 11.4% 9.6% 12.1% 11.1% 12.7% Baby and kids products 6.0% 9.5% 10.2% 9.5 10.1% 5.8% 10.8% 7.1% 4.5% 8.8% 10.1% Other 1.5% 2.8% 1.8% 1.5 3.9% 2.6% 1.9% 1.9% 1.6% 2.0% 2.5% E-Commerce/Online PurchasesRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Feb 28, 2022 May 23, 2022 Aug 15, 2022 Nov 7, 2022 Jan 30, 2023 July 3, 2023 Sept 18, 2023 Dec 4, 2023 Feb 19, 2024 May 13, 2024 Aug 5, 2024 Nov 4, 2024 % that purchased in this category/sector in prior three months 88.6% 89.7% 77.8% 80.2% 86.8% 87.8% 90.5% 89.3% 91.5% 89.0% 84.8% 88.8% Retailers they purchased from Feb 28, 2022 May 23, 2022 Aug 15, 2022 Nov 7, 2022 Jan 30, 2023 July 3, 2023 Sept 18, 2023 Dec 4, 2023 Feb 19, 2024 May 13, 2024 Aug 5, 2024 Nov 4, 2024 Amazon 81.1% 84.5% 70.4% 76.9% 77.8% 78.3% 81.0% 73.7% 75.5% 76.1% 78.2% 75.9% Walmart 34.4% 36.2% 41.0% 43.2% 37.8% 43.6% 36.9% 45.0% 40.1% 39.2% 38.8% 40.9% Target 22.2% 26.0% 20.3% 23.5% 18.4% 23.9% 17.4% 26.5% 23.7% 20.6% 19.7% 23.2% eBay 14.6% 13.4% 18.2% 13.0% 15.3% 16.8% 14.0% 17.6% 16.6% 14.1% 12.9% 19.9% Temu 12.7% 19.0% 15.8% 15.8% 15.3% 18.5% Kohl's 9.5% 8.9% 8.8% 7.7% 12.7% 11.4% 7.7% 13.7% 9.3% 11.8% 9.7% 11.5% Shein 9.4% 9.8% 8.4% 8.7% 9.4% 10.6% Costco 13.6% 12.6% 9.9% 9.0% 9.5% 8.3% 6.1% 12.3% 10.6% 9.0% 7.6% 10.6% Sam's Club 9.3% 10.2% 10.9% 10.5% 8.9% 6.8% 8.0% 10.9% 10.1% 9.9% 7.1% 10.1% Macy's 9.7% 6.3% 9.6% 5.6% 11.0% 7.4% 6.9% 10.6% 7.6% 9.0% 8.8% 9.8% Publix 5.4% 3.7% 4.4% 3.4% 4.0% 5.7% 3.0% 5.0% 4.6% 2.8% 6.5% 6.2% Dollar Tree/Family Dollar 5.6% 2.9% 6.8% 6.8% 5.8% 5.7% 3.6% 6.2% 8.4% 9.0% 5.9% 6.2% T.J. Maxx/Marshalls/HomeGoods/HomeSense/Sierra 4.7% 5.3% 4.9% 6.8% 5.2% 4.0% 4.1% 5.9% 4.6% 5.4% 4.1% 6.2% Dollar General 5.0% 3.4% 11.9% 7.1% 7.5% 5.7% 5.0% 8.4% 6.0% 9.6% 6.5% 5.6% Aldi 4.1% 6.8% 6.5% 4.9% 6.9% 5.7% 2.8% 6.7% 7.1% 5.4% 6.2% 5.6% Whole Foods Market 4.7% 4.7% 7.3% 2.8% 4.3% 2.6% 3.6% 7.3% 3.3% 6.8% 3.8% 5.6% Kroger/City Market/Fred Meyer/Harris Teeter/King Soopers/Ralphs/Smith’s Food & DrugDillons/Fry's 8.4% 4.7% 7.8% 6.8% 6.3% 7.4% 5.8% 8.1% 7.6% 7.0% 5.6% 5.0% Other 7.1% 4.7% 5.2% 4.6% 7.5% 4.3% 9.6% 7.3% 7.1% 6.2% 10.3% 4.5% Albertsons/Safeway 5.2% 3.4% 4.2% 3.7% 3.5% 1.7% 2.2% 4.8% 2.7% 3.1% 3.8% 3.6% Food Lion/Giant/Hannaford/Stop & Shop 3.2% 2.1% 3.4% 3.7% 3.7% 3.1% 3.3% 3.4% 4.4% 3.9% 2.9% 3.4% Product categories they bought Product categories they bought Feb 28, 2022 May 23, 2022 Aug 15, 2022 Nov 7, 2022 Jan 30, 2023 July 3, 2023 Sept 18, 2023 Dec 4, 2023 Feb 19, 2024 May 13, 2024 Aug 5, 2024 Nov 4, 2024 Clothing, footwear or fashion accessories 37.2% 41.2% 33.5% 38.6% 35.4% 42.5% 41.6% 46.9% 41.1% 44.5% 46.5% 46.2% Health products (e.g., vitamins, medicines, health devices) 33.8% 30.2% 24.9% 29.6% 34.0% 34.2% 27.5% 34.1% 34.6% 34.9% 39.7% 37.3% Toys or games 20.4% 16.3% 15.3% 22.5% 21.6% 16.2% 17.1% 24.3% 21.3% 18.0% 14.4% 31.9% Food or beverages (i.e., groceries) 35.5% 32.3% 31.2% 40.4% 31.7% 36.8% 30.3% 35.2% 36.8% 34.6% 32.1% 30.0% Pet products 26.9% 31.8% 24.7% 28.7% 28.2% 29.9% 34.2% 30.7% 31.1% 33.8% 26.2% 29.1% Toiletries/personal care products (e.g., shampoo, deodorant, shaving, baby toiletries) 32.0% 32.6% 27.8% 33.0% 26.8% 30.8% 32.0% 32.1% 33.0% 32.7% 32.4% 28.3% Everyday household products (e.g., cleaning products, paper towels, laundry products) 28.4% 29.9% 23.6% 30.6% 28.5% 26.2% 33.9% 29.6% 28.6% 29.3% 31.2% 28.3% Cosmetics, skincare or fragrance products 21.7% 27.3% 19.2% 20.7% 20.7% 22.5% 20.1% 24.3% 23.7% 21.7% 23.8% 25.8% Books, movies, music or video games (incl. digital purchases) 34.6% 29.1% 16.4% 21.3% 23.3% 23.6% 26.4% 26.3% 24.3% 23.9% 23.5% 23.8% Electronics (e.g., computers, TVs, smartphones, games consoles, etc.) 20.9% 18.6% 19.0% 23.1% 18.2% 23.4% 15.7% 26.0% 17.4% 18.9% 20.0% 20.2% Household appliances (e.g., coffee machines, washing machines, vacuum cleaners, etc.) 10.8% 12.3% 11.9% 15.4% 12.7% 10.5% 8.5% 14.5% 11.7% 11.5% 11.5% 16.2% Home-improvement or garden products 15.5% 22.3% 16.6% 10.8% 12.4% 17.4% 15.2% 15.4% 11.4% 16.9% 17.4% 14.8% Sports/fitness products (ex. clothing/footwear) 10.1% 11.3% 12.2% 13.0% 9.8% 10.0% 9.6% 11.7% 12.8% 12.1% 12.9% 13.2% Auto products 9.3% 11.0% 10.9% 9.9% 8.4% 10.8% 8.0% 15.4% 13.9% 11.0% 7.9% 12.0% Furniture, furnishings or decorative products for the home 14.8% 13.9% 12.5% 8.0% 10.4% 11.4% 8.5% 12.3% 11.4% 13.0% 11.2% 11.2% Party products/craft products/greeting cards/stationery 8.8% 11.6% 9.1% 9.3% 10.4% 6.8% 6.1% 14.3% 12.0% 10.7% 9.1% 10.6% Jewelry or watches 7.5% 9.5% 10.1% 9.9% 10.1% 9.1% 5.2% 14.0% 10.1% 10.4% 9.1% 9.5% Cigarettes/tobacco/e-cigarettes 4.3% 5.0% 9.9% 8.0% 7.2% 6.3% 5.5% 7.8% 7.4% 7.6% 5.6% 5.9% Bags or luggage 7.3% 6.3% 8.1% 8.0% 5.2% 6.3% 3.6% 8.9% 5.7% 8.7% 5.6% 5.0% Other 3.7% 1.3% 2.6% 1.9% 2.9% 2.0% 1.7% 2.8% 3.0% 2.0% 4.7% 3.1% Footwear ProductsRetailers they purchased fromProduct categories they boughtBrands they boughtRetailers they purchased from Purchase rate Feb 21, 2022 May 16, 2022 Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 Apr 10, 2023 Jun 26, 2023 Sep 11, 2023 Nov 27, 2023 Feb 12, 2024 Apr 29, 2024 Jul 22, 2024 Oct 21, 2024 % that purchased in this category/sector in prior three months 55.7 55.9 54.8 49.8 49.0 58.3% 55.0% 61.7% 58.5% 52.4% 61.1% 61.6% 61.9% Retailers they purchased from Feb 21, 2022 May 16, 2022 Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 Apr 10, 2023 Jun 26, 2023 Sep 11, 2023 Nov 27, 2023 Feb 12, 2024 Apr 29, 2024 Jul 22, 2024 Oct 21, 2024 Walmart 19.3 20.5 30.2 30.5 26.4 33.0% 30.9% 22.7% 28.2% 24.3% 27.3% 23.7% 19.6% Amazon/Zappos 23.8 24.5 27.5 24.1 26.4 31.3% 33.6% 25.9% 22.6% 23.8% 29.8% 22.9% 22.0% Other 25.4 28.9 18.0 20.2 17.3 15.0% 22.3% 27.9% 23.9% 25.2% 20.0% 21.3% 19.2% Foot Locker 9.4 8.4 21.6 15.8 19.8 12.0% 18.2% 13.1% 14.5% 12.9% 19.6% 18.5% 15.2% Target 15.2 10.6 11.4 12.3 15.7 9.4% 11.8% 6.4% 14.1% 11.4% 15.1% 14.9% 11.2% Dick's Sporting Goods 8.6 4.0 11.4 9.4 12.7 16.3% 12.7% 11.6% 7.7% 12.9% 14.3% 11.6% 8.8% Famous Footwear 7.0 6.2 10.6 6.4 10.2 16.7% 9.1% 6.0% 9.0% 8.1% 10.2% 11.2% 8.8% Kohl's 16.8 11.4 9.0 9.9 12.7 12.4% 13.6% 11.6% 14.1% 14.8% 13.5% 10.8% 14.8% Shein 4.9 4.4 6.3 6.9 7.6 7.7% 7.7% 4.0% 5.6% 3.8% 9.4% 9.2% 4.8% Finish Line 7.0 3.7 14.1 8.9 9.1 9.9% 7.7% 4.8% 4.7% 8.1% 10.6% 8.0% 6.0% DSW 11.9 8.1 7.1 6.4 8.1 8.6% 5.5% 8.4% 9.8% 7.6% 10.6% 7.2% 12.0% Macy's 8.2 9.2 8.6 9.4 12.2 13.7% 10.9% 4.8% 9.0% 7.6% 11.8% 6.8% 7.2% JCPenney 4.9 2.9 6.7 6.4 10.2 7.7% 7.3% 4.0% 8.1% 3.3% 9.8% 6.4% 7.2% Shoe Carnival 7.4 7.0 10.6 7.9 9.1 9.9% 5.5% 5.6% 6.0% 8.6% 11.4% 6.0% 7.6% Rack Room Shoes 4.5 6.6 3.5 6.9 5.1 6.4% 4.1% 2.4% 4.7% 4.3% 4.9% 4.0% 4.0% Boot Barn 2.9 2.2 2.4 2.5 3.0 5.2% 3.6% 0.8% 3.8% 1.0% 4.9% 4.0% 2.8% Shoe Palace 3.7 3.7 4.3 3.4 2.0 8.2% 5.9% 0.8% 3.4% 2.4% 4.5% 4.0% 4.0% Hibbett Sports 3.3 3.3 3.9 5.9 3.6 7.3% 5.5% 4.4% 2.1% 3.8% 6.5% 3.6% 6.0% Journeys 5.3 5.1 3.5 4.4 7.6 5.2% 4.1% 1.6% 4.7% 3.8% 5.7% 3.6% 2.8% DTLR Villa 3.7 2.9 1.6 3.0 1.0 5.6% 1.4% 0.8% 2.1% 1.9% 4.1% 3.6% 2.4% Ryka 2.5 4.4 2.4 1.5 1.0 6.0% 1.4% 0.0% 2.1% 1.0% 2.9% 2.0% 2.8% Product categories they bought Brands they bought Feb 21, 2022 May 16, 2022 Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 Apr 10, 2023 Jun 26, 2023 Sep 11, 2023 Nov 27, 2023 Feb 12, 2024 Apr 29, 2024 Jul 22, 2024 Oct 21, 2024 Sneakers or athletic shoes 56.6 55.3 52.9 57.1 66.0 61.4% 68.6% 72.9% 60.3% 72.9% 70.6% 65.5% 69.2% Sandals 16.8 26.4 10.6 18.7 15.7 20.6% 27.7% 19.9% 15.0% 12.4% 23.7% 30.1% 18.0% Flip flops or slippers 19.7 19.1 8.2 18.7 22.3 21.0% 27.7% 18.7% 18.4% 20.5% 25.7% 24.5% 16.8% Outdoor shoes (functional) 18.9 19.4 7.5 19.2 14.7 20.6% 19.5% 16.3% 12.8% 17.1% 21.6% 18.1% 15.6% Slip-ons, loafers or Oxfords 16.8 18.7 6.3 17.2 20.8 20.2% 19.5% 15.1% 22.2% 18.1% 15.9% 18.1% 19.6% Boots 30.3 14.3 6.3 26.6 28.9 23.2% 14.5% 11.6% 32.1% 20.5% 25.3% 15.7% 19.6% Flats 11.1 11.4 3.5 10.3 11.7 11.2% 13.2% 8.8% 14.1% 6.2% 13.1% 14.5% 10.0% Heels or pumps 13.1 13.2 2.0 12.8 9.1 14.6% 7.7% 4.4% 9.8% 8.1% 14.3% 8.4% 9.6% Other 2.5 2.2 1.6 2.5 2.0 3.0% 2.3% 1.6% 3.0% 2.9% 3.7% 1.2% 1.2% Brands they bought Product categories they bought Feb 21, 2022 May 16, 2022 Aug 8, 2022 Oct 31, 2022 Jan 23, 2023 Apr 10, 2023 Jun 26, 2023 Sep 11, 2023 Nov 27, 2023 Feb 12, 2024 Apr 29, 2024 Jul 22, 2024 Oct 21, 2024 NIKE 27.5 25.3 37.3 31.5 36.5 39.1% 38.2% 32.7% 32.9% 37.2% 40.4% 36.1% 32.8% Skechers 14.8 13.2 12.9 20.7 19.3 15.9% 14.5% 18.3% 20.5% 21.9% 22.9% 24.1% 20.8% New Balance 11.1 13.6 12.2 8.4 8.1 18.0% 14.1% 15.1% 15.0% 12.9% 17.6% 20.1% 14.8% Adidas 18.0 12.1 23.1 15.8 20.8 30.9% 21.4% 14.7% 21.4% 17.6% 23.7% 16.1% 18.4% Crocs 11.1 8.4 14.9 13.3 10.2 12.0% 15.9% 5.2% 11.1% 11.9% 16.3% 14.9% 10.8% Jordan 8.6 8.1 16.1 13.8 16.2 10.3% 12.3% 8.8% 9.8% 10.0% 18.0% 14.5% 9.2% Other 18.4 24.9 14.1 12.3 17.3 11.2% 16.4% 19.1% 19.2% 16.2% 18.8% 12.4% 16.8% Converse 10.3 7.0 15.3 9.9 12.7 8.6% 10.9% 8.8% 8.1% 7.1% 13.9% 12.0% 10.0% Puma 9.8 9.9 8.2 14.3 11.2 18.0% 14.1% 8.4% 12.0% 10.5% 15.9% 11.6% 11.2% Vans 11.1 8.8 12.5 13.3 13.2 10.3% 10.5% 12.0% 11.1% 8.1% 11.8% 9.2% 10.4% Timberland 7.4 6.6 7.5 9.4 9.1 9.0% 9.1% 2.8% 12.0% 5.2% 8.6% 9.2% 8.4% Under Armour 10.3 9.5 9.0 9.4 10.7 14.2% 11.8% 7.6% 11.5% 7.6% 10.6% 8.8% 7.2% Have not bought branded footwear 10.7 7.3 8.2 13.3 6.6 4.7% 10.9% 10.0% 10.7% 9.5% 6.9% 8.8% 5.2% Ugg 9.0 4.8 7.1 9.9 10.2 11.6% 6.4% 4.0% 9.4% 5.7% 9.4% 8.0% 7.2% Steve Madden 9.4 7.7 4.3 4.9 10.2 10.3% 7.7% 2.0% 7.3% 4.3% 6.1% 8.0% 4.8% Clarks 5.7 5.1 4.3 4.4 6.6 9.9% 4.1% 3.2% 4.7% 5.2% 6.1% 3.6% 5.6% Cole Hann 4.9 3.3 2.0 3.9 7.1 7.7% 4.5% 2.8% 3.4% 1.9% 4.5% 2.8% 4.8% Home-Furnishing/Décor ProductsRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Sep 12, 2022 Feb 27, 2023 Jul 31, 2023 Oct 16, 2023 Jan 4, 2024 Mar 18, 2024 Jun 10, 2024 Sep 2, 2024 % that purchased in this category/sector in prior three months 44.4 48.3 51.0% 49.0% 53.0% 49.5% 43.5% 49.8% Retailers they purchased from Sep 12, 2022 Feb 27, 2023 Jul 31, 2023 Oct 16, 2023 Jan 4, 2024 Mar 18, 2024 Jun 10, 2024 Sep 2, 2024 Amazon 40.0 42.5 42.6% 52.0% 45.8% 42.4% 41.4% 43.2% Walmart 40.6 46.1 46.1% 51.0% 50.0% 35.9% 41.4% 35.2% Target 24.4 17.1 26.5% 25.0% 27.8% 26.8% 25.9% 25.1% Home Depot 16.1 14.5 24.0% 19.4% 22.2% 19.2% 24.1% 23.1% Lowe's 15.0 11.4 17.2% 13.8% 18.4% 12.6% 16.1% 16.1% HomeGoods/Homesense/TJ Maxx 10.6 11.4 14.2% 15.8% 15.1% 13.6% 16.1% 15.1% Costco 8.9 11.9 9.8% 11.2% 14.6% 14.6% 13.8% 15.1% Kohl's 7.8 9.3 9.8% 11.7% 9.4% 9.1% 13.8% 14.1% IKEA 13.9 13.5 17.2% 12.8% 8.5% 11.6% 17.2% 12.6% Wayfair 6.7 8.3 12.7% 12.2% 8.5% 17.2% 14.4% 11.6% Bed Bath & Beyond 10.0 8.3 11.3% 10.2% 13.2% 9.1% 17.8% 11.1% Macy's 13.3 9.3 6.4% 10.2% 8.5% 8.1% 14.9% 10.6% Mattress Firm 5.0 6.7 6.4% 6.1% 6.6% 5.1% 9.2% 9.0% Big Lots 11.1 10.9 9.3% 12.2% 12.3% 10.6% 14.4% 8.5% Sam's Club 5.6 13.5 6.9% 9.7% 7.5% 11.1% 15.5% 8.0% Ross Dress for Less/dd's Discounts 5.0 6.7 7.8% 8.2% 6.1% 5.1% 9.2% 8.0% Pottery Barn/West Elm/Williams Sonoma 5.6 3.1 4.4% 5.6% 5.2% 3.5% 9.8% 7.0% Ashley HomeStore 6.7 5.7 3.9% 6.1% 4.7% 4.5% 10.3% 6.5% Rooms To Go 4.4 4.7 3.9% 4.6% 3.3% 4.5% 6.9% 6.5% Crate & Barrel 4.4 3.1 2.5% 6.6% 4.2% 4.0% 8.0% 5.5% Other 3.9 2.6 7.4% 7.1% 9.0% 9.6% 6.3% 5.5% Raymour & Flanigan 3.3 3.6 2.0% 3.1% 2.4% 1.5% 5.2% 5.5% Sleep Number 4.4 3.1 2.0% 6.1% 2.8% 3.0% 4.0% 5.0% Tuesday Morning 2.8 4.1 3.4% 4.6% 1.9% 4.5% 6.9% 3.5% La-Z-Boy 3.3 6.2 0.5% 6.1% 3.8% 4.0% 6.3% 3.0% RH (Restoration Hardware) 2.2 2.6 1.0% 3.6% 1.9% 3.0% 4.0% 3.0% Independent/local retailer 2.8 1.6 5.9% 4.1% 6.1% 4.0% 8.6% 2.5% Havertys Furniture 1.7 1.6 2.0% 4.6% 3.3% 1.5% 4.6% 1.0% Product categories they bought Product categories they bought Sep 12, 2022 Feb 27, 2023 Jul 31, 2023 Oct 16, 2023 Jan 4, 2024 Mar 18, 2024 Jun 10, 2024 Sep 2, 2024 Home accessories/decorative items for the home 35.6 35.8 50.0% 39.2% 46.2% 36.9% 39.1% 37.2% Wall décor 27.2 32.6 31.4% 32.1% 33.0% 21.2% 31.6% 33.7% Bedding and bath textiles 26.7 31.6 30.9% 32.7% 32.1% 19.2% 30.5% 28.1% Rugs and other floorcoverings 27.8 24.4 30.4% 32.1% 27.8% 28.8% 33.9% 27.1% Lighting 25.0 28.5 27.0% 32.1% 27.8% 31.3% 29.3% 21.1% Bathroom furniture 18.3 17.1 16.2% 23.5% 14.2% 14.1% 20.7% 20.1% Outdoor furniture 14.4 13.5 18.1% 13.8% 11.3% 16.7% 27.6% 19.6% Living-room furniture 19.4 18.7 19.6% 18.4% 22.2% 23.2% 24.1% 19.6% Bedroom furniture 12.8 14.5 21.6% 22.4% 16.0% 18.2% 29.9% 19.1% Dining and kitchen furniture 11.7 13.0 13.7% 12.2% 10.8% 11.1% 19.5% 16.1% Home-office furniture 11.1 12.4 13.2% 14.3% 13.7% 13.2% 17.8% 15.1% Tableware 13.9 18.1 17.6% 17.9% 24.5% 14.1% 19.0% 12.6% Window treatments/window textiles 13.9 16.6 13.7% 8.7% 13.7% 12.6% 14.4% 12.6% Other 1.1 2.6 3.4% 4.6% 4.2% 4.5% 4.0% 4.0% Home-Improvement and Garden-Improvement ProductsRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Jun 27, 2022 Sep 19, 2022 Dec 12, 2022 Mar 6, 2023 May 22, 2023 Aug 7, 2023 Oct 23, 2023 Jan 8, 2024 Mar 25, 2024 Jun 17, 2024 Sep 9, 2024 % that purchased in this category/sector in prior three months 56.4 46.7 55.9 58.5 66.6% 62.5% 64.9% 58.3% 59.6% 64.8% 63.5% Retailers they purchased from Jun 27, 2022 Sep 19, 2022 Dec 12, 2022 Mar 6, 2023 May 22, 2023 Aug 7, 2023 Oct 23, 2023 Jan 8, 2024 Mar 25, 2024 Jun 17, 2024 Sep 9, 2024 Home Depot 49.6 52.6 46.4 40.6 42.7% 56.8% 47.9% 58.4% 50.2% 49.8% 52.0% Lowe's 37.7 32.6 33.5 33.3 32.2% 44.0% 41.4% 42.0% 45.6% 42.5% 35.4% Walmart 33.6 37.4 46.0 42.3 43.8% 42.8% 37.9% 40.3% 41.4% 37.2% 33.5% Amazon 32.5 29.5 36.6 32.9 39.0% 32.8% 37.2% 34.5% 42.3% 31.8% 33.1% Ace Hardware 18.7 19.5 16.1 17.1 16.1% 15.2% 18.4% 17.2% 19.7% 21.8% 17.7% Target 17.5 19.5 17.0 20.9 12.7% 14.4% 19.5% 14.3% 21.3% 16.5% 16.5% Menards 12.7 11.1 12.9 9.8 11.6% 10.8% 10.0% 10.5% 7.5% 12.6% 15.0% Costco 18.3 7.9 14.7 16.2 13.5% 7.2% 10.7% 8.8% 11.3% 12.6% 14.2% Sam's Club 10.1 6.8 13.8 10.3 16.5% 6.0% 7.7% 8.4% 10.5% 7.7% 9.8% Tractor Supply Co. 8.6 9.5 10.3 9.4 11.6% 6.8% 10.0% 10.5% 10.0% 11.5% 8.7% Harbor Freight Tools 11.2 10.5 11.6 9.8 6.7% 9.6% 7.3% 10.5% 15.1% 11.1% 7.5% True Value 6.3 6.8 9.4 9.0 9.7% 6.4% 5.0% 6.3% 6.3% 6.1% 7.5% Floor & Decor 2.6 5.8 7.1 8.1 4.9% 2.8% 7.3% 5.5% 5.9% 6.1% 4.7% Build.com/Build with Ferguson 4.5 4.7 4.5 5.1 4.9% 0.8% 3.1% 3.4% 1.7% 3.8% 2.8% Do It Best/Do It Center 4.5 6.3 3.6 5.6 5.6% 2.8% 3.4% 4.6% 4.6% 3.1% 2.8% Independent/local retailer 3.7 4.7 3.1 5.1 6.7% 3.6% 5.4% 2.5% 2.5% 7.3% 2.4% 84 Lumber 5.6 2.1 1.8 5.1 3.4% 1.6% 2.7% 2.5% 2.1% 2.3% 2.4% Other 3.0 1.1 0.9 4.3 3.0% 2.4% 3.4% 1.7% 2.9% 3.1% 1.6% Product categories they bought Product categories they bought Jun 27, 2022 Sep 19, 2022 Dec 12, 2022 Mar 6, 2023 May 22, 2023 Aug 7, 2023 Oct 23, 2023 Jan 8, 2024 Mar 25, 2024 Jun 17, 2024 Sep 9, 2024 Gardening/lawn-care products or equipment—e.g., plants, seed, lawnmowers, gardening tools 52.2 46.8 31.7 38.9 55.4% 52.4% 43.7% 38.2% 51.5% 53.6% 54.7% Paint, wallpaper or other similar coatings 32.5 30.0 32.6 36.8 27.3% 34.4% 34.1% 30.7% 29.3% 33.7% 33.5% Building supplies such as lumber, nails, screws, drywall, plaster, roof materials 22.4 31.1 29.5 26.9 31.5% 28.8% 29.5% 24.8% 28.9% 24.1% 31.9% DIY tools or equipment 22.8 27.4 23.2 32.9 28.1% 28.0% 31.4% 31.9% 32.2% 29.5% 29.9% Outdoor-improvement/DIY products such as decking, fencing, sheds, fence-paint, varnish 23.1 21.6 19.2 19.7 24.7% 22.0% 21.8% 16.0% 21.8% 21.5% 18.9% Lighting fixtures 23.5 25.8 24.1 26.9 21.3% 18.8% 17.6% 23.5% 20.9% 19.9% 16.9% Appliances 15.3 12.6 16.5 15.0 19.9% 16.4% 14.2% 15.5% 15.1% 13.8% 16.5% Other fixtures, fittings, maintenance items or hardware 11.9 13.2 10.7 11.5 6.4% 12.8% 14.6% 10.1% 19.2% 12.3% 15.0% Home security and entry—e.g., alarms, locks, doorbells, security lighting, cameras 18.3 11.6 19.6 19.2 13.9% 11.6% 16.5% 14.7% 15.9% 13.0% 14.6% Plumbing products (pipework, etc.) 14.9 13.2 20.5 19.2 14.6% 16.4% 16.1% 16.8% 17.2% 12.6% 13.4% Kitchen/bathroom fixtures 16.4 21.1 21.0 25.2 20.6% 18.0% 18.0% 19.3% 25.5% 18.0% 12.2% Electrical works products (other than lighting) 10.8 9.5 14.3 16.2 15.4% 11.6% 19.5% 11.3% 12.1% 10.7% 11.8% Doors or windows 11.9 10.5 12.5 11.5 9.7% 5.2% 8.8% 8.0% 8.8% 8.8% 10.6% Heating or cooling 10.8 12.6 11.2 13.2 11.2% 7.6% 9.2% 9.7% 9.6% 9.6% 9.8% Floorcoverings 11.9 10.0 10.3 17.9 13.5% 9.2% 11.1% 8.8% 10.5% 8.4% 9.1% Other 3.0 1.6 1.3 1.3 1.5% 2.0% 3.1% 2.1% 2.5% 2.7% 3.5% Luxury Products*Brands they boughtProduct categories they boughtBrands they bought Purchase rate Mar 14, 2022 Jun 6, 2022 Aug 29, 2022 Nov 21, 2022 Feb 13, 2023 May 1, 2023 Jul 17, 2023 Oct 2, 2023 Dec 18, 2023 Mar 4, 2024 Mar 27, 2024 Aug 12, 2024 Nov 11, 2024 % that purchased in this category/sector in prior three months 34.4 34.0 32.6 35.5 33.0% 35.3% 27.5% 23.0% 33.3% 36.0% 38.8% 28.0% 31.2% Brands they bought Mar 14, 2022 Jun 6, 2022 Aug 29, 2022 Nov 21, 2022 Feb 13, 2023 May 1, 2023 Jul 17, 2023 Oct 2, 2023 Dec 18, 2023 Mar 4, 2024 Mar 27, 2024 Aug 12, 2024 Nov 11, 2024 Gucci 14.2 18.2 25.6 29.6 22.0% 28.4% 22.7% 26.1% 18.8% 20.1% 29.5% 31.9% 25.6% Coach 14.8 18.2 21.1 21.1 26.5% 16.3% 23.6% 19.6% 27.8% 27.1% 21.8% 24.8% 22.4% Louis Vuitton 9.0 11.0 21.8 25.4 11.4% 23.4% 23.6% 19.6% 18.8% 20.1% 24.4% 23.9% 20.8% Any electronics brand 24.5 22.1 20.3 19.0 13.6% 13.5% 17.3% 15.2% 15.0% 22.2% 12.8% 16.8% 19.2% Chanel 7.7 11.0 21.8 12.0 24.2% 29.8% 18.2% 14.1% 16.5% 18.8% 17.9% 17.7% 17.6% Other 25.8 17.5 10.5 9.2 7.6% 7.1% 15.5% 9.8% 8.3% 13.9% 9.0% 9.7% 17.6% Versace 8.4 16.2 19.5 10.6 17.4% 24.1% 13.6% 17.4% 18.0% 14.6% 17.3% 15.9% 16.0% Dior 9.0 16.2 20.3 22.5 18.2% 28.4% 20.0% 18.5% 12.0% 24.3% 26.9% 25.7% 15.2% Tiffany 7.1 11.7 14.3 16.2 14.4% 15.6% 7.3% 14.1% 12.8% 11.8% 13.5% 14.2% 15.2% Prada 7.7 13.6 15.0 12.7 10.6% 23.4% 12.7% 6.5% 10.5% 13.2% 19.2% 9.7% 13.6% Kate Spade 18.7 17.5 15.0 13.4 17.4% 12.8% 12.7% 12.0% 9.8% 16.0% 17.9% 8.8% 13.6% Burberry 13.6 13.6 17.3 14.8 9.8% 16.3% 13.6% 15.2% 12.0% 13.9% 17.3% 11.5% 12.0% Dolce & Gabbana 11.6 11.0 12.0 12.0 18.9% 14.2% 16.4% 16.3% 12.8% 14.6% 15.4% 14.2% 11.2% Rolex 8.4 9.7 12.0 19.0 17.4% 19.1% 10.9% 3.3% 9.0% 9.7% 15.4% 12.4% 9.6% Fendi 6.5 9.7 13.5 12.7 11.4% 9.9% 10.0% 3.3% 9.0% 12.5% 16.7% 8.0% 8.0% Balenciaga 4.5 13.0 9.8 11.3 14.4% 17.7% 10.9% 7.6% 12.0% 9.7% 19.2% 10.6% 7.2% Saint Laurent 3.9 8.4 13.5 9.2 15.2% 14.9% 12.7% 7.6% 9.8% 11.1% 12.8% 9.7% 7.2% Hermès 4.5 4.6 4.5 12.0 12.1% 21.3% 4.5% 8.7% 7.5% 9.0% 12.2% 8.0% 6.4% Bottega Veneta 5.8 7.8 8.3 10.6 12.9% 9.2% 4.5% 6.5% 10.5% 9.0% 7.1% 4.4% 6.4% *Defined as the highest-end, designer products that are sold by exclusive brands and retailers, almost always at high prices, in categories such as fashion, beauty/grooming/fragrance, home goods, electronics (including high-end smartphones) and others. We do not include automobiles, houses/property and services (such as vacations) in our definition of luxury products. Product categories they bought Product categories they bought Mar 14, 2022 Jun 6, 2022 Aug 29, 2022 Nov 21, 2022 Feb 13, 2023 May 1, 2023 Jul 17, 2023 Oct 2, 2023 Dec 18, 2023 Mar 4, 2024 Mar 27, 2024 Aug 12, 2024 Nov 11, 2024 Clothing 41.9 40.9 47.4 52.1 47.7% 54.6% 41.8% 44.6% 49.6% 49.3% 57.1% 46.0% 45.6% Beauty/grooming/fragrance 31.0 27.9 41.4 31.0 46.2% 48.2% 39.1% 47.8% 40.6% 47.2% 39.7% 39.8% 45.6% Electronics (incl. high-end smartphones) 32.3 35.7 35.3 35.9 36.4% 41.1% 31.8% 27.2% 33.1% 42.4% 34.6% 27.4% 33.6% Footwear 31.0 31.8 42.9 39.4 31.8% 44.0% 39.1% 30.4% 33.8% 45.1% 44.2% 42.5% 32.8% Handbags 22.6 25.3 30.1 27.5 28.0% 34.0% 21.8% 26.1% 30.8% 29.9% 30.8% 36.3% 25.6% Other personal accessories (wallets, belts, luggage, hair accessories, etc) 12.3 17.5 25.6 23.2 28.8% 30.5% 27.3% 25.0% 23.3% 21.5% 19.9% 24.8% 18.4% Home and furniture 16.8 21.4 18.0 23.2 20.5% 29.8% 20.0% 20.7% 19.5% 19.4% 25.0% 19.5% 12.0% Other 12.9 9.1 4.5 1.4 3.8% 4.3% 3.6% 3.3% 2.3% 4.9% 3.8% 8.0% 6.4% *Defined as the highest-end, designer products that are sold by exclusive brands and retailers, almost always at high prices, in categories such as fashion, beauty/grooming/fragrance, home goods, electronics (including high-end smartphones) and others. We do not include automobiles, houses/property and services (such as vacations) in our definition of luxury products. Mass Merchandisers and Warehouse ClubsRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Feb 14, 2022 May 9, 2022 Aug 1, 2022 Oct 24, 2022 Jan 16, 2023 Apr 3, 2023 Jun 19, 2023 Sep 4, 2023 Nov 20, 2023 Feb 5, 2024 Apr 22, 2024 Jul 15, 2024 Oct 14, 2024 % that purchased in this category/sector in prior three months 92.6 89.5 86.1 92.0 90.8 91.3% 89.0% 87.3% 87.3% 91.1% 85.9% 92.8% 92.8% Retailers they purchased from Feb 14, 2022 May 9, 2022 Aug 1, 2022 Oct 24, 2022 Jan 16, 2023 Apr 3, 2023 Jun 19, 2023 Sep 4, 2023 Nov 20, 2023 Feb 5, 2024 Apr 22, 2024 Jul 15, 2024 Oct 14, 2024 Walmart 62.2 67.9 77.4 86.6 76.6 75.0% 79.3% 63.5% 67.7% 70.9% 64.5% 71.3% 74.1% Target 46.1 51.2 45.1 45.7 36.4 34.8% 40.3% 39.0% 35.0% 42.5% 34.0% 42.4% 37.6% Costco 40.2 34.7 27.4 21.8 31.4 31.3% 23.0% 30.8% 27.0% 30.1% 24.8% 33.7% 28.9% Sam's Club 28.1 31.3 28.7 27.2 26.2 37.5% 21.6% 24.6% 22.1% 23.2% 22.1% 29.9% 24.4% BJ's Wholesale Club 10.2 12.5 10.8 8.3 10.5 15.2% 7.0% 9.7% 9.7% 9.4% 8.4% 9.5% 11.7% Product categories they bought Product categories they bought Feb 14, 2022 May 9, 2022 Aug 1, 2022 Oct 24, 2022 Jan 16, 2023 Apr 3, 2023 Jun 19, 2023 Sep 4, 2023 Nov 20, 2023 Feb 5, 2024 Apr 22, 2024 Jul 15, 2024 Oct 14, 2024 Food or beverages (i.e., groceries) 65.6 65.8 75.0 67.3 64.5 56.5% 70.9% 62.5% 54.8% 65.4% 60.5% 67.6% 72.4% Everyday household products (e.g., cleaning products, paper towels, laundry products) 53.4 56.1 52.2 57.3 47.1 45.7% 54.6% 51.4% 44.9% 54.6% 46.4% 56.4% 53.6% Toiletries/personal care products (e.g., shampoo, deodorant, shaving, baby toiletries) 47.8 49.6 54.4 59.7 43.5 44.6% 55.8% 48.9% 43.2% 51.4% 40.4% 50.1% 51.2% Health products (e.g., vitamins, medicines, health devices) 38.8 40.5 36.8 36.9 33.1 34.0% 35.9% 35.0% 30.8% 36.3% 34.2% 37.7% 42.9% Pet products 30.5 30.0 30.9 38.7 28.9 31.5% 33.6% 29.5% 25.6% 28.6% 29.0% 31.9% 34.0% Clothing, footwear or fashion accessories 33.4 35.8 32.6 33.1 28.4 32.6% 41.5% 30.5% 27.5% 33.3% 32.3% 28.4% 30.0% Cosmetics, skincare or fragrance products 20.7 21.7 23.0 26.9 19.0 24.7% 23.8% 22.3% 18.6% 20.7% 17.4% 24.4% 18.8% Home-improvement or garden products 16.3 27.9 16.4 13.5 10.2 18.8% 16.3% 14.6% 8.2% 12.3% 15.6% 16.5% 11.8% Toys or games 14.4 14.1 14.0 19.9 14.3 17.4% 12.0% 14.4% 15.6% 16.5% 14.1% 13.5% 19.0% Electronics (e.g., computers, TVs, smartphones, games consoles, etc.) 11.2 14.1 11.3 15.9 13.5 14.9% 12.3% 8.2% 11.2% 15.1% 13.6% 12.7% 11.0% Books, movies, music or video games 13.9 15.7 14.0 11.8 11.8 14.9% 10.6% 10.2% 13.4% 16.3% 9.4% 12.5% 11.3% Household appliances (e.g., coffee machines, washing machines, vacuum cleaners, etc.) 15.4 14.4 15.2 16.4 14.6 15.2% 13.7% 9.2% 11.2% 13.6% 11.4% 10.7% 13.1% Party products/craft products 10.7 12.5 8.6 11.8 9.9 12.0% 10.1% 7.9% 6.2% 9.6% 7.9% 10.5% 10.2% Cigarettes/tobacco/e-cigarettes 5.1 8.4 8.6 15.6 13.5 16.0% 12.0% 8.7% 8.9% 8.9% 6.9% 9.7% 10.5% Furniture, furnishings or decorative products for the home 10.7 13.1 9.8 13.5 10.5 11.1% 9.8% 10.2% 8.7% 13.1% 5.7% 9.7% 8.3% Auto products 11.0 10.2 9.6 13.2 8.0 12.5% 7.6% 12.2% 7.9% 10.4% 7.9% 9.0% 11.8% Sports/fitness products (ex. clothing/footwear) 7.8 10.2 10.0 10.2 7.2 10.9% 9.5% 9.2% 11.2% 12.6% 11.2% 8.7% 11.0% Jewelry or watches 5.4 8.4 6.9 6.7 5.0 7.9% 5.0% 6.5% 5.7% 6.2% 5.7% 5.2% 6.7% Bags or luggage 6.3 8.1 6.1 4.8 5.2 7.3% 4.2% 4.7% 4.2% 4.4% 3.7% 3.0% 3.5% Other 1.0 1.6 1.5 0.3 1.7 1.9% 1.7% 1.7% 0.7% 0.7% 1.7% 1.0% 1.3% Off-Price RetailersRetailers they purchased fromProduct categories they boughtRetailers they purchased from Purchase rate Jan 31, 2022 Apr 25, 2022 Jul 18, 2022 Oct 10, 2022 Jan 2, 2023 Mar 27, 2023 Jun 12, 2023 Aug 28, 2023 Nov 13, 2023 Jan 29, 2024 Apr 15, 2024 Jul 8, 2024 Sep 30, 2024 % that purchased in this category/sector in prior three months 46.9 51.7 50.8 44.5 50.1 61.0% 48.1% 51.5% 53.5% 58.6% 51.6% 52.7% 48.9% Retailers they purchased from Jan 31, 2022 Apr 25, 2022 Jul 18, 2022 Oct 10, 2022 Jan 2, 2023 Mar 27, 2023 Jun 12, 2023 Aug 28, 2023 Nov 13, 2023 Jan 29, 2024 Apr 15, 2024 Jul 8, 2024 Sep 30, 2024 T.J. Maxx 52.0 47.8 47.7 38.8 46.3 32.4% 44.3% 48.5% 48.1% 48.9% 41.8% 48.4% 52.5% Marshalls 35.4 39.4 38.4 32.0 45.3 23.0% 37.1% 35.9% 29.9% 36.2% 34.6% 34.7% 38.4% HomeGoods 33.3 35.4 27.8 24.7 27.9 30.7% 26.8% 27.2% 27.1% 29.4% 27.4% 24.4% 33.3% Ross Dress for Less 25.3 31.9 27.3 25.8 21.9 23.8% 27.3% 28.6% 23.8% 24.7% 30.3% 29.1% 23.2% Burlington 12.6 22.1 23.6 23.6 25.4 19.7% 14.9% 17.0% 22.9% 22.6% 21.6% 22.1% 20.2% Nordstrom Rack 19.7 18.1 19.0 11.8 15.4 16.0% 12.4% 13.1% 18.7% 14.5% 16.8% 17.4% 15.2% Macy's Backstage 7.1 9.7 13.0 12.9 9.5 24.2% 4.6% 5.8% 14.5% 12.8% 15.9% 15.5% 14.1% Other 7.1 8.9 9.7 7.9 9.5 7.0% 9.3% 9.2% 9.3% 10.6% 13.0% 7.0% 9.6% Sierra 6.1 8.0 8.3 7.9 7.0 15.2% 2.6% 3.9% 4.2% 3.4% 6.3% 7.5% 8.1% Homesense 8.1 9.7 7.4 6.7 10.0 13.9% 3.6% 3.4% 6.1% 3.0% 7.2% 7.0% 8.1% Saks Off 5th 9.1 8.0 9.3 10.7 9.5 12.7% 4.1% 7.3% 4.7% 4.3% 6.7% 5.6% 7.6% dd's Discounts 6.1 12.0 8.3 7.9 8.5 20.1% 5.2% 3.9% 6.1% 5.1% 9.6% 5.6% 7.1% Product categories they bought Product categories they bought Jan 31, 2022 Apr 25, 2022 Jul 18, 2022 Oct 10, 2022 Jan 2, 2023 Mar 27, 2023 Jun 12, 2023 Aug 28, 2023 Nov 13, 2023 Jan 29, 2024 Apr 15, 2024 Jul 8, 2024 Sep 30, 2024 Women's Clothing 48.5 45.1 45.8 42.7 39.3 33.6% 44.8% 49.0% 46.7% 40.4% 38.0% 46.0% 47.0% Men's Clothing 31.8 33.2 33.8 36.0 37.8 34.0% 35.6% 37.4% 38.8% 47.7% 40.4% 42.3% 40.4% Home Products (e.g., Decor, Furniture, Kitchen Items, Linens, Lighting, Appliances) 36.9 40.7 29.6 29.8 36.3 42.6% 35.1% 29.1% 29.9% 38.7% 36.5% 31.5% 33.8% Footwear 25.8 29.7 30.1 30.3 27.4 28.7% 23.2% 34.0% 28.5% 26.8% 32.7% 27.2% 32.8% Accessories (e.g., Belts, Handbags, Hats, Gloves, Scarves) excluding jewelry 23.7 20.4 23.6 20.8 30.3 27.1% 26.8% 23.3% 28.0% 27.7% 31.3% 22.1% 28.3% Beauty and Personal Care (e.g., Cosmetics, Fragrance, Skincare, Beauty Tools) 25.3 19.0 24.5 26.4 29.9 34.0% 22.2% 29.1% 25.7% 28.1% 30.8% 24.4% 26.3% Kids' Clothing 21.2 25.7 25.9 25.8 25.9 25.8% 22.7% 23.3% 22.0% 25.5% 19.7% 18.8% 25.3% Toys 15.7 19.5 16.7 16.9 20.9 23.0% 11.9% 13.6% 15.4% 18.3% 16.8% 13.1% 17.7% Jewelry 11.1 14.6 16.7 19.1 17.4 17.2% 9.3% 11.2% 11.2% 12.3% 15.9% 11.7% 12.6% Other 5.6 7.5 8.3 5.6 6.5 3.7% 5.7% 7.8% 5.1% 4.3% 7.2% 7.0% 6.1% We surveyed 400+ US respondents online on each of the dates shown. The results have a margin of error of +/- 5%, with a 95% confidence interval. This report is for Premium subscribers only. Learn more about subscriptions here.
