Analyst CornerWeinswig’s Weekly: Focus on Superior Brand Building To Be BEST in Retail John Mercer, Head of Global Research and Managing Director of Data-Driven Research June 4, 2023 Reasons to ReadEach report in the Weinswig’s Weekly series reflects on a topical theme in retail. We also highlight our key research from the past week and upcoming reports to look out for, so you don’t miss out. This week’s note, “From the Desk of Deborah Weinswig,” discusses learnings for retail from the Coresight Research BEST framework. Other relevant research: BEST at Retail: Brand Building—Storytelling Drives In-Person Store Visits The Coresight Research BEST Framework for Retail Excellence BEST Framework—A New Era in Retail Excellence Read last week’s Weinswig’s Weekly, which discusses the power of generative AI (artificial intelligence) and its significance in retail. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Analyst Corner: Agentic AI Will Change Shopping and Selling, with John HarmonGroceryshop 2025 Day Four: AI and Data Are Driving Shopper Journeys and Unified OrganizationsUS CPG Sales Tracker: CPG E-Commerce Spikes and Beauty Sales Growth Jumps, Driven by Prime Day and Competing July 2025 Sales EventsResponses to Inflation—Trading Down in Food and Nonfood Remains a Critical Shopping Strategy: US Consumer Survey Insights