Executive Summary

• Bloomingdale’s is offering a similar number of promotions this week as it did during the same week last year. The retailer is having a seven-day in-store-exclusive sale this week that it did not run last year. In both years, Bloomingdale’s offered customers special savings with certain minimum purchases.
• JCPenney ran more promotions during this week last year than it is running this year. The retailer offered customers up to two online- or in-store-exclusive promotions last year, but is offering only one online-exclusive sale this week.
• Kohl’s is also running fewer sales this year than it did last year. This week, the company is offering up to two online-only promotions and no in-store-only sales, while last year it ran one online-exclusive promotion and one in-store-exclusive clearance event. The retailer promoted its Kohl’s Cash and Kohl’s Charge up to three times during this week last year, but is only promoting Kohl’s Cash once this week.
• This week, Macy’s is running fewer promotional sales than it did last year. The retailer is having a VIP sale this year, which it did not run last year. In both years, Macy’s offered Estée Lauder promotions.