Executive Summary

• Walmart-owned Jet.com is planning to lease a fulfillment center in the Bronx borough of New York City. The new warehouse will enable Jet to offer same-day delivery of groceries and selected merchandise and to significantly reduce its current delivery time of two days.
• Jet’s new fulfillment center will be in the right market to appeal to its core consumer base of higher-income urban millennials.
• Jet will face significant competition from entrenched same-day delivery services such as Amazon Prime Now and FreshDirect.