US Watch Market: Traditional Watches Cede Share to Smartwatches, While Luxury Offerings Continue To Grow

What's Inside

With professionals’ return to the office, consumers’ growing emphasis on active lifestyles and technological advancements driving watch purchases in the US, we examine the size and trajectory of the US watch market, examining both the smartwatch and traditional watch categories in detail. Additionally, we cover major factors impacting the market, the competitive landscapes and themes we are watching in the space in 2023 and beyond.

Data in this research report include:

• US consumer spending on watches for 2018–2027E
• Year-over-year sales growth, both overall and by category, for the US watch market for 2018–2027E
• Year-over-year changes in the consumer price index of watches for April 2022–April 2023
• Proprietary survey data on dollar amount spent per watch bought, watch brands shopped, important watch features and more
• Number of high-net-worth individuals by country

Companies mentioned in this report include: Casio, Kering, LVMH, Richemont, Rolex, Tapestry and Timex

Other relevant research:

• Market Navigator: US Apparel and Footwear Retailing—After the Bounce, What’s Next?
• Market Outlook: US Luxury Set for Solid Growth
• Why Now for YNAP? Farfetch’s Acquisition of YOOX Net-A-Porter Group Empowers Richemont To Focus on Jewelry and Watches