What's Inside

Valentine’s Day spending has been on a (more or less) steady rise for the last decade, nearly doubling in expected total spend from 2010 to 2020, with average spend per person also nearly doubling over the same period.

This report looks at the key factors driving this growth trend, including:

• Total and average per person expected spend, broken down by age and what they plan to buy.
• Category expansion that is seeing more consumers buy gifts for non-traditional recipients.
• The rise of experience gifts—with room for continued growth as more people want them than plan to give them.