What's Inside

In our seventh annual US online grocery survey, we delve into the purchasing patterns of online grocery shoppers, including their product choices, preferred retailers and fulfillment preferences. The basis of this report is our proprietary survey of more than 2,000 US consumers, conducted on April 8, 2024. The consistency of many of our survey questions enables us to build up trend data from our first survey, which we ran in 2018.​

Proprietary survey data in this research report include:

• Proportions of US shoppers who have bought and expect to buy groceries online, 2018–2024
• Penetration of the e-commerce channel in grocery shopping, 2018–2024
• Most popular online grocery retailers, 2022–2024
• Categories that online grocery shoppers have purchased, 2022–2024
• Grocery shoppers’ reasons for planning to shop online in the coming year

Companies mentioned in this report include: Amazon, BJ’s Wholesale, Costco, Dollar General, Dollar Tree/Family Dollar, HelloFresh, Instacart, Kroger, Target, Walmart

Other relevant research:

• View the accompanying infographic for this report, which presents highlights from our research, by following the link here or clicking the download link above!
• How US Consumers Are Shopping for Groceries: Revealing Opportunities in Promotions and Private Label
• US Grocery—Retail 2024 Sector Outlook: Growth To Soften Amid Declining Inflation
• Data Dive: When Will US Grocery Unit Growth Turn Positive?
• Visit the Coresight Research Food, Grocery and CPG Retail Hub to explore sector data, reports and company profiles.