February 2019 US Monthly Retail Traffic and In-Store Metrics Report: Traffic Decline Eases

Executive Summary

Coresight Research’s monthly reports keep you up to date on US and UK retail sales, US retail traffic and in-store metrics, selected US retailers’ same-store sales and key global consumer indicators. Click here to view our full collection of Monthly Reports.

Our US Monthly Retail Traffic and In-Store Metrics Report reviews year-over-year changes in selected store-based metrics, including sales, traffic and conversion rates.

Highlights from our February Retail Traffic report:

• US store traffic declined 7.3% year over year in February. The conversion rate grew 0.4 percentage points, average transaction value (ATV) grew 1.8% and the product return rate increased by 0.1 percentage points.
• February performance varied over the course of the four weeks, with traffic performing best in the first two weeks of the month in preparation for Valentine’s Day.
• The Midwest experienced the largest declines in sales and traffic at 8.5% and 9.2%, respectively. The South had the smallest declines for sales and traffic at 2.5% and 6.3%, respectively.