Executive Summary

• According to the Independence Day spending survey from the National Retail Federation (NRF) and Prosper Insights & Analytics, about 86% of Americans plan to celebrate the 4^th of July holiday this year, compared to last year’s 87%. 
• The NRF projects total spending on food for the holiday this year will be
  $6.78 billion, lower than the past two years. 
• About 61% of people surveyed plan to attend a cookout or barbecue, while nearly 40% plan to attend fireworks displays. Only 14% of those surveyed said they would travel over the holiday.
• The average expected spend per person on food will be $73.33 this year, down 2.7% from last year.