Insight ReportUS Holiday 2020 Retail First Look: Coronavirus Crisis Likely To Meaningfully Hit Demand Coresight Research April 17, 2020 Reasons to ReadAmid the coronavirus crisis, we offer an early—and tentative—view on how consumer demand may shape up in retail’s peak holiday season this year. Our early estimates for holiday 2020 retail sales are informed by our conversations with US retail executives. We draw on our proprietary consumer surveys, including those which asked US shoppers how long they expected the coronavirus crisis to impact their spending. We provide an illustrative model for how we think retail’s trough and recovery could look in 2020. We explore the implications for US retailers of a coronavirus-impacted holiday season. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Shoptalk Fall 2025 Day Three: From Constraints to Catalysts—Technology Driving the Next Era of RetailCanada Store Openings and Closures Tracker 2026: Toys“R”Us and Claire’s Close StoresAnalyst Corner: Five CPG Sector Insights from This Quarter’s Earnings, with Madhav PitaliyaDownward Trend in Economic Expectations Ends: Weekly US Consumer Sentiment, Week 17, 2025—Infographic