Reasons to Read

Gain valuable insights into the latest developments shaping the US CPG market, with a particular focus on the resilience of the beauty sector and the challenges facing health and food categories. This report dives deep into CPG e-commerce growth, total sales trends, and how evolving consumer preferences are driving overall CPG sales growth in 2026.

Read this report to discover answers to these and other questions:

• How is the CPG e-commerce growth decelerating, and what’s impacting the overall market performance?
• What’s behind the significant slowdown in in-store sales, and how is it affecting total CPG sales growth?
• How are health and beauty e-commerce sales performing, and what factors are contributing to the continued resilience in the beauty category?

Companies mentioned in this report include: Amazon, Colgate-Palmolive, Procter & Gamble, TikTok, Ulta Beauty, PepsiCo, Danone, Kimberly-Clark.

Data in this report include: Year-over-year growth rates for CPG e-commerce and in-store sales; Breakdown of CPG sales growth by department; Insights into food & beverage market growth and beauty category growth.

Other relevant research:

• The US Online Grocery Surge: What’s Driving It, Who’s Shopping and Why the Momentum Is Here To Stay
• More reports in our US CPG Sales Tracker series.
• Visit the Coresight Research Food, Grocery and CPG Retail Hub to explore sector data, reports and company profiles.