US CPG Sales Tracker: In-Store Sales Recover; Beauty Leads Growth; Online Grocery Remains Strong
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US CPG Sales Tracker: In-Store Sales Recover; Beauty Leads Growth; Online Grocery Remains Strong

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Primary Analyst:
Prerana P Kotian, Data Analyst
Contributors
Primary Analyst:
Prerana P Kotian, Data Analyst
Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Insight Report

Reasons to Read

Explore the latest trends in the US consumer packaged goods (CPG) market, where e-commerce growth is showing signs of slowing down as the holiday season approaches, while in-store sales show signs of recovery. The beauty category continues to outpace other sectors, remaining the standout performer within non-food departments.

Read this report to report to discover answers to these and other question:

  • Why CPG e-commerce growth has slowed in the latest period and how it compares to the prior quarter’s performance.
  • Understand the modest but positive shift in in-store sales growth, which rebounded, signaling a recovery from previous declines.
  • Which CPG sectors—food & beverages, health & beauty, and general merchandise & homecare—are experiencing growth or challenges as we head into the fourth quarter.
  • Why beauty category is maintaining its leadership in growth, with both online and total sales posting strong numbers despite a slight slowdown.
  • How general merchandise and homecare are bouncing back from prior slowdowns, while health and beauty remain top performers.

Data in this report include: e-commerce vs. in-store sales growth by department; category-level performance within food, beauty, and general merchandise; consumer sentiment on tariffs and shopping behavior.

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