Reasons to Read

Discover how US consumer packaged goods (CPG) sales are evolving as both in-store and e-commerce channels face new headwinds. While online sales continue to post double-digit gains, momentum is slowing—and in-store sales have turned negative for the first time since early 2023. Amid this softening, one category stands out: beauty, which remains resilient and continues to post the strongest growth across the sector.

Read this report to report to discover answers to these and other questions:

• How has total CPG e-commerce growth shifted since the previous reporting period—and what’s driving the deceleration?
• Which departments—food & beverages, health & beauty, or general merchandise & homecare—are leading or lagging in 2025?
• Why has in-store sales growth moved into negative territory, and what does that signal for broader consumer demand?
• What factors are fueling beauty’s resilience, even as other discretionary sectors cool?

Data in this report include: e-commerce vs. in-store sales growth by department; category-level performance within food, beauty, and general merchandise; consumer sentiment on tariffs and shopping behavior.

Other relevant research:

• More reports in our US CPG Sales Tracker series
• Visit the Coresight Research Food, Grocery and CPG Retail Hub to explore sector data, reports and company profiles