Insight ReportUS CPG Sales Tracker: Health and Beauty Lead Growth Amid E-Commerce Slowdown Prerana P Kotian, Data Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research December 12, 2025 Reasons to ReadExplore the latest trends in the US consumer packaged goods (CPG) market, based on real-world sales data. In the latest four-week period, the beauty category continued to grow rapidly, continuing a trend seen through 2025. Read this report to report to discover answers to these and other questions: How CPG e-commerce growth has moderated and how it compares to the prior quarter’s performance. How growth rates are shaping up in CPG sectors—food & beverages, health & beauty, and general merchandise & homecare—in the holiday quarter. Why the beauty category is maintaining its leadership in growth, with both online and total sales posting strong numbers. Data in this report include: e-commerce vs. in-store sales growth by department; category-level performance within food, beauty, and general merchandise. Other relevant research: More reports in our US CPG Sales Tracker series The Coresight Research Food, Grocery and CPG Retail Hub Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Seasonal Shopping, 4Q25—Early Spending Momentum Sets the Tone for the Holiday Season: US Consumer Survey Insights ExtraRetail Crime and Shrink: More Shoppers Say No to Locked-Up Merchandise; Self-Checkout Gets a MakeoverHigh-Income Consumers Turn Optimistic About Economy: Weekly US Consumer Sentiment, Week 18, 2025—InfographicWeekly UK Store Openings and Closures Tracker 2025, Week 43: Gap Returns To Physical Stores
