Insight ReportUS CPG Sales Tracker: Beauty and Food Drive E-Commerce Growth; Discretionary Categories Rebound Prerana P Kotian, Data Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research September 24, 2025 Reasons to ReadDiscover how US consumer packaged goods (CPG) e-commerce is surging in 2025, with growth rates that reveal where shoppers are spending—and why. Read this report to discover answers to these and other questions: How did overall CPG e-commerce growth accelerate and what drove the sharp rebound? Which departments—food & beverages, health & beauty, or general merchandise & homecare—are leading the growth, and why? Which product category showed the highest e-commerce growth in September 2025? What factors drove the rebound in e-commerce sales for the general merchandise & homecare department, and what does this indicate about the recovery of discretionary spending? Data in this report include: e-commerce vs. in-store sales growth by department; category-level performance within food, beauty, and general merchandise; consumer sentiment on tariffs and shopping behavior. Find more research in our Food, Grocery and CPG Retail Hub. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: US Mass Merchandisers, Warehouse Clubs and Discount Stores—Target in Transition as Dollar Stores and Clubs Surge Ahead, With Sujeet NaikEarnings Insights 2Q25: Wrap-Up—Most Companies See Sales Improvement Despite Tariff ConcernsAI Agents Power Cognitive Supply Chains: Insights from Blue Yonder ICON 2025 ConferenceThe STORE Framework for Driving Innovation in Retail
