Market Navigators/Market OutlookUS CPG—Retail 2025 Sector Outlook: Promotions and Innovation Will Be Key Focus Areas Madhav Pitaliya, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research December 17, 2024 Reasons to ReadThe Coresight Research Retail 2025 series of reports looks ahead to the prospects for retail next year, exploring key trends by geography (namely, the US, the UK, China and India) and sector. This report, one of our Retail 2025 Sector Outlooks, presents directional market insights and themes to watch in US CPG (consumer packaged goods) retailing. We touch on mergers and acquisitions (M&A), inflation and personalization, among other topics. Companies mentioned in this report include: The Coca-Cola Company, Kraft Heinz, Nestlé, PepsiCo, Procter & Gamble, Unilever Other relevant research: All Coresight Research Retail 2025 reports Retail 2025 Sector Outlooks: Ebook Market Navigator: US CPG—Significant Growth Opportunities Amid a Dynamic Landscape Reports in our US CPG Sales Tracker series, which provides data-driven insights into online sales trends in the US CPG industry Visit the Coresight Research Food, Grocery and CPG Retail Hub to explore sector data, reports and company profiles. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Purchase this report. Buy Now This document was generated for Other research you may be interested in: US Back to School 2025, Part 2: Where Consumers Will Shop—Opportunities with Higher-Income Shoppers, in Retail Media and on TikTokJanuary 2026 US Retail Sales Outlook: Projecting More Than 3% Growth as Retail Outlook Score ImprovesAgentic Commerce—How Should Retailers Leverage GEO to Maximize AI-Engine Visibility?Holiday 2025: Black Friday Preview—Value, AI and Extended Promotions To Drive Sales This Year