US Consumer Tracker Extra: Which Consumers Are Trading Down To Combat Inflation?

What's Inside

The Coresight Research monthly US Consumer Tracker Extra series offers a more detailed or specific take on trends and data from our weekly surveys of US consumers.

In this report, we assess how different US consumer demographics are responding to inflation, based on proprietary survey data from the period October 2022–January 2023.

Data in this report are:

• Consumers’ awareness of price rises, by geography
• Consumers’ responses to inflation in grocery and nongrocery, by income
• Prevalence of trading down behaviors in grocery and nongrocery by income, age, gender and retailer shopped at

Companies mentioned in this report include: Amazon, Walmart, Dollar General, Dollar Tree/Family Dollar

Other relevant research:

• Read the full series of US Consumer Tracker reports