Reasons to Read

Discover how Black Friday 2025 is reshaping in-store shopping amid a changing consumer and retail landscape.

Read this report to discover answers to these and other questions:

• Which retailers successfully reignited early Black Friday store traffic—and which fell flat?
• How did promotional strategies differ across retailers, and what drove shopper urgency?
• Were shelves well-stocked and ready for the early rush—and where were the gaps?
• Which retailers used omnichannel and tech capabilities to their advantage this Black Friday?
• How did in-store environments and staffing levels shape the overall shopper experience?

Companies mentioned in this report include: Abercrombie & Fitch, Adidas, Aritzia, Bath & Body Works, Best Buy, Kohl’s, Lululemon, Ralph Lauren, Sephora, TJ Maxx (TJX Companies), Uniqlo (Fast Retailing), Walmart, Zara (Inditex), and Target.

Data in this report include: in-store foot traffic trends; promotional strategies and discount depth; inventory availability and stock levels; omnichannel fulfillment activity; and staffing and customer service benchmarks.

Other relevant research: 

• Holiday 2025: US Consumer Survey and Retail Outlook—From Social to Smart: AI Becomes the New Driver of Holiday Discovery and Value
• All our coverage of US holiday retail, including our Holiday Bites series of infographics