Deep DiveUS Back-to-School 2018 Digital Trends: Shoppers Turn from Social Media to M-Commerce Coresight Research August 8, 2018 Executive SummaryThis is the second report in our US Back-to-School series for 2018. Here, we review the digital trends that we expect to see this back-to-school shopping season. Social media is losing its influence over back-to-school shoppers. Fewer consumers plan to use it in their shopping for this season. Retailers continue to push their campaigns, incorporating more content from unpaid customers who seem authentic and reach a market beyond the stores’ follower bases. Well over half of back-to-school shoppers will buy online this year, with survey data suggesting that we will see a big year-over-year leap in online shopper numbers. We expect m-commerce to drive growth in online retail sales as consumers seek out convenient ways to shop. Voice assistants are likely to be used more for research than for purchase and will complement shoppers’ use of other channels this back-to-school season. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: DeepSeek: The Chinese AI Startup That Has Overtaken ChatGPT on Apple’s App StoreGroceryshop 2025 Wrap-Up: Reinventing Grocery for an AI-Driven, Health-Focused and Value-Conscious EraUS Tariffs: Divergence Between Consumer and Business Sentiment and What It Means for RetailThree Data Points We’re Watching This Week, Week 31: US Consumer Sentiment, AI Investments and Canada Stores
