Reasons to Read

Private label can help apparel and footwear retailers increase sales, reduce costs and increase margins. We dive into the state of the US apparel and footwear private-label market, including opportunities, key players and themes we are watching.

Data in this report include:

• Market size—US private-label apparel and footwear sales and penetration, 2021–2027E
• Inflation—Consumer price index in apparel and footwear, February 2022–February 2023
• Proprietary US consumer survey data on purchasing fashion products from private labels
• Estimated private-label apparel and footwear sales by the top five apparel and footwear retailers

We also detail selected private-label brands and their offerings from major apparel and footwear retailers in the US.

Companies mentioned in this report include: Amazon, Costco, Dick’s Sporting Goods, JCPenney, Kohl’s, Macy’s, Nordstrom, Target, Walmart

Other relevant research:

• Market Navigator: US Apparel and Footwear Retailing—After the Bounce, What’s Next?
  The True Cost of Apparel Returns: Alarming Return Rates Require Loss-Minimization Solutions
• All our coverage of apparel and footwear retail and specialty apparel retail