The Inflation Pressure Cooker: How North American Consumers Are Responding

What's Inside

After two years of pandemic-induced upheaval, shoppers and retailers are now grappling with decades-high inflation. Leveraging proprietary survey data, we discuss changing consumer habits and preferences amid the recent inflationary surge and analyze consumer expectations around spending.

Our analysis and insights cover the following: 

• Consumers’ perceptions of, and reactions to, rising inflation
• Consumers’ new priorities when spending, by product category
• Consumer interest in alternative payment options such as BNPL (buy now, pay later)

This free report is sponsored by BNPL provider Afterpay.

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Contents (Click to navigate)

Introduction

The Inflation Pressure Cooker: Coresight Research x Afterpay Analysis

1. Consumers Are Taking Measures To Deal with Rising Inflation

2. Consumers Showcase Value-First Behavior When Spending

3. Consumers Have a Positive Spending Outlook Despite Inflationary Pressure

4. Alternative Payment Methods Show Promise

5. The Pandemic and Inflation Have Increased BNPL Adoption

6. BNPL Is Primed for Further Adoption, Driven by Younger Generations

What We Think

Methodology